Dannon Danimals® and Fuel Up to Play 60 Renew Commitment to Build Healthy Habits and Inspire Kids with a Chance to Win an Epic School Field Day with NFL Players

Kids and parents are encouraged to find the “Golden Bongo” to win a
field day with NFL players and money for health & wellness programming
for their entire school*

WHITE PLAINS, N.Y.–(BUSINESS WIRE)–Dannon Danimals, the leading yogurt brand for kids, and Fuel Up to Play
60, the nation’s largest in-school wellness program, announced their
renewed collaboration to inspire kids to fuel up with nutritious choices
and get active for at least 60 minutes a day, building on the success of
their inaugural promotion in 2015-16.


Focused around a national back-to-school retail promotion, parents and
kids across the country are encouraged to search for one of five
“golden” Danimals Bongo smoothies and/or Danimals Squeezables low fat
yogurts for a chance to win a field day for their school with NFL
players. As part of its mission to bring health through food to as many
people as possible, Dannon is awarding a total of $30,000 to the winning
schools ($6,000 each) to help make their schools and communities
healthier environments.

“Dannon is committed to childhood health and wellness and that begins by
providing healthful options and encouraging children and adults to enjoy
our products as part of a healthy diet,” said Angela Grist, Marketing
Director for Dannon’s kids’ portfolio. “Our collaboration with Fuel Up
to Play 60 last year engaged and motivated parents and kids around
nutrition and physical activity, and the promotion touched tens of
millions of parents and kids, with more than 3,000 children
participating in the field day events. We’re excited to bring it back
again this year.”

More than 25 million packages (an increase of nearly 6 million packages
over the 2015 promotion) of Danimals Smoothies and Danimals Squeezables
low fat yogurt will highlight the promotion to find the five “Golden
Bongos,” the much beloved Danimals character. Food retailers nationwide
have started to receive products in stores and the search for the
“Golden Bongos” will be active through October 31. The local field days
with NFL players will occur in spring 2017 for the winning students and
their schools.

As a result of the 2015-16 promotion, Dannon Danimals and Fuel Up to
Play 60 awarded
six schools
with field day events and a $5,000 grant to implement
health and wellness programming in each school.

“Having the field day experience at our school with an NFL player is an
experience I know our students will remember for the rest of their
lives,” said Steven Baker, Principal Atkins School, Saginaw, Mich.
recipient of the 2015 school field day. “I am confident that the
messages shared will have a long and lasting impact.”

NFL players ODELL BECKHAM, JR., New York Giants wide receiver, and
MATT RYAN
, Atlanta Falcons quarterback, along with Disney stars ROWAN
BLANCHARD
of Girl Meets World, and JAKE SHORT of Lab
Rats: Elite Force
, will also be lending their support again this
year via a national television advertisement and other media promotions.
The ad will air across Disney XD, Nickelodeon and Cartoon Network
channels in addition to other digital channels.

“As the nation’s largest and most successful school health and wellness
program, Fuel Up to Play 60 empowers youth in schools nationwide to
create healthy changes to their educational environments, and to improve
students’ nutrition and physical activity habits,” said Mark Leitner,
Executive Vice President, Fuel Up to Play 60. “We are excited to once
again partner with Dannon on this year’s promotion and to continue to
raise awareness of the importance of eating nutritious foods, including
dairy, and to getting active for at least 60 minutes each and every day.”

*For more information about the promotion, visit: www.danimals.com/fueluptoplay60.
No purchase or payment of any kind is necessary to participate or win.
Purchase will not increase chances of winning.

About Dannon

Headquartered in White Plains, New York, Dannon has plants in Minster,
OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which make more
than 200 different flavors, styles and sizes of cultured refrigerated
and frozen dairy products to serve the diverse needs of its retail and
foodservice customers. Dannon strives to bring health through food to as
many people as possible via its wide offering of delicious and wholesome
refrigerated and frozen yogurts. Dannon is a subsidiary of Danone, and
Dannon is the top-selling brand of yogurt worldwide, sold under the
names Dannon and Danone. For more information, visit dannon.com.

About Danimals Smoothies/Squeezable Yogurts

Danimals Smoothies provide parents with easy, fun and nutritious choices
that kids like. They are a good source of Calcium and Vitamin D to help
build strong bones and regulate muscle function. Danimals Smoothies and
Squeezables Lowfat yogurt contain no artificial colors or flavors and no
high fructose corn syrup, and they are great tasting snacks for
kids. Danimals Smoothies and Squeezables can be found in the dairy aisle
of food stores nationwide.

About National Dairy Council

National Dairy Council (NDC), the non-profit organization founded by
dairy farmers and funded by the national dairy check off program, has
been committed to research-based nutrition education and communications
since its start in 1915. NDC is dedicated to bringing to life the dairy
community’s shared vision of a healthy, happy, sustainable world – with
science as its foundation. NDC’s staff of registered dietitians,
researchers, and nutrition experts promote dairy’s role as part of a
balanced diet, as well as educate people about the farm-to-table,
table-to-farm connection. NDC has helped launch groundbreaking programs
to benefit the health and wellness of children and adults, including
Fuel Up to Play 60, which encourages youth to consume nutrient-rich
foods and achieve 60 minutes of physical activity each day. NDC has also
helped launch the Future of Food Partnership and The Great American Milk
Drive, which both address food insecurity in America. For more
information, visit www.NationalDairyCouncil.org
and www.DairyGood.org
and follow NDC on Facebook
and Twitter
(@NtlDairyCouncil).

About Fuel Up to Play 60

Fuel Up to Play 60 is an in-school nutrition and physical activity
program launched by National Football League (NFL) and National Dairy
Council (NDC), which was founded by America’s dairy farmers, in
collaboration with the U.S. Department of Agriculture (USDA). The
program encourages youth to consume nutrient-rich foods (low-fat and
fat-free dairy, fruits, vegetables and whole grains) and achieve at
least 60 minutes of physical activity every day. As a result of the
program, 13 million students are making better food choices by selecting
nutritious options like low-fat and fat-free dairy products, fruits,
vegetables and whole grains. Additionally, 16 million students are
getting more physically active during the school day as a result of the
program.

Fuel Up to Play 60 is designed to engage and empower youth to take
action for their own health by implementing long-term, positive changes
for themselves and their schools. Customizable and non-prescriptive
program components are grounded in research with youth, including tools
and resources, in-school promotional materials, a website and student
contests. Visit FuelUpToPlay60.com
to learn more.

Contacts

For Dannon Inquiries:
Michael
Neuwirth

914-872-8708
Michael.Neuwirth@dannon.com
or
For
Fuel Up to Play 60 Inquiries:

Christina Smith Marion
847-627-3207
Christina.Marion@dairy.org