Denver Pilots New Travel App with Xerox to Get a Grip on Urban Growth

DENVER–(BUSINESS WIRE)–The City and County of Denver
today announced that the region is piloting a new mobility platform,
powered by Xerox
(NYSE:XRX), to help residents and tourists make transportation choices
more easily. The platform, which includes the Go Denver app, also will
provide data-driven insights into how Denver’s transportation
infrastructure can be improved as the population continues to swell.


“Residents and tourists can use the Go
Denver app
to search for the cheapest, fastest and greenest way to
move about the city,” said Denver
Mayor Michael Hancock.
“We’re about meeting people where they are,
and this new app puts transportation choices right at people’s
fingertips, and helps us stay on top of changing commuter trends so we
can provide even safer, sustainable transportation choices in the
future.”

People 20 to 35 years old are moving to cities, where they now represent
more than half the urban workforce. This generation thinks differently
about transportation, prompting places like the City and County of
Denver to re-think how people get from point A to point B.

“Denver’s track record for innovation combined with its region-wide
transit system, large number of mobility providers, and bike-share
program makes it an optimal city to roll out a mobility platform of this
kind,” said David Cummins, senior vice president, Mobility
Solutions
, Xerox.

Go Denver for residents and tourists

The app
takes an individual’s destination and desired arrival time, and
calculates the different routes available, categorized by “sooner,”
“cheaper,” and “greener.” It aggregates and calculates the time, cost,
carbon footprint, and health benefits from walking, biking, driving,
parking, taking public transit, as well as the emerging ride-hailing
transportation options – such as Lyft, Zipcar, Car2Go, and FlitWays –
giving users a variety of ways to reach their destination, taking into
account real time traffic conditions.

“The app makes it very easy for me to compare my options for
transportation,” said Lisa Nguyen, a Denver resident and Go Denver app
user. “One of my favorite aspects is that it includes bike-share,
car-share and ridesharing modes in addition to public transit, and you
can see the best way to get to your destination in a certain amount of
time.”

The app eventually will recommend and highlight personalized commuting
options as it learns more about its user’s individual travel
preferences. Users can also save trips they take often in the “My Rides”
section of the app.

Useful Data for City Planners

Destination and preferred travel mode data is important information for
a growing city to have so that they can plan where to build new
transportation infrastructure such as bus or rail stops.

“If we can help people find better, faster and cheaper ways to go about
their daily lives, we can improve the quality of our transportation
network for all users,” said Crissy Fanganello, Denver’s director of
transportation. “It’s critical that we provide our residents with access
to mobility options so that they can make more informed decisions.”

More to Come

The next version of the app will integrate bookings and payments so that
users can plan their entire trip with a single click of a button. Xerox
also is working with its partners to include ridesharing so that users
can carpool with people who are traveling in the same direction, as well
as destination parking information. Users will eventually be able to
create a profile where they can set goals related to their personal
fitness, financials and time, and track them within the app.

The Go Denver app is now available for iOS and Android systems in the
Apple and Google Play stores as well as at www.GoDenverApp.com
and www.pocketgov.com/godenver.
A customized version of this app was rolled out by the City of Los
Angeles in January 2016.

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About Xerox

Xerox is helping change the way the world works. By applying our
expertise in imaging, business process, analytics, automation and
user-centric insights, we engineer the flow of work to provide greater
productivity, efficiency and personalization. We conduct business in 180
countries, and our more than 140,000 employees create meaningful
innovations and provide business
process services
, printing
equipment
, software
and solutions that make a real difference for our clients – and their
customers. Learn more at www.xerox.com.

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Contacts

Media:
Denver
Amber Miller, +1-720-865-9044
Communications
Director
amber.miller@denvergov.org
or
Xerox
Bill
McKee, +1-585-423-4476
bill.mckee@xerox.com
or
Text100
for Xerox
Jamie Palmeroni, +1-585-697-7762
jamie.palmeroni@text100.com