DishLATINO Launches “ZONA FÚTBOL,” a Platform to Enhance the Soccer-Viewing Experience

Guía de Regalos

ENGLEWOOD, Colo.–(BUSINESS WIRE)–DishLATINO today launched “ZONA FÚTBOL,” a platform that combines
features and programming to enhance the soccer viewing experience,
making it easy for fans to find their team, check scores, watch up to
six games at once, enjoy the action on the go and connect with other
fans via social media from their TV screen. The experience is available
to all DishLATINO customers with the Hopper DVR and comes at no
additional cost.


“We are always looking for new, innovative ways to deliver the best
experience for our customers, whether through technology, programming or
the value we provide,” said Alfredo Rodriguez, vice president of
DishLATINO. “Soccer fans are incredibly passionate, loyal and dedicated,
and we developed ZONA FÚTBOL to ensure they can maximize their viewing
experience, whether watching six games in their living room or one game
on the go.”

Zona Fútbol provides customers:

  • Multi-Channel View, enabling viewers to watch up to six games
    at once. The view shows six tiles on one screen, with each tile airing
    content from a different channel. The six featured channels will
    rotate based on the soccer calendar from among several top channels.
    Fans can access the multi-channel view via the ZONA FÚTBOL tile on the
    Hopper or on channel 870 (also on the Hopper).
  • Top leagues and tournaments, including Liga MX, La Liga,
    English Premier League, Serie A, Ligue 1, MLS, UEFA Champions League,
    UEFA Europa League, Copa Libertadores, and the International Champions
    Cup, bringing those who can’t live without soccer more than 1,000
    games through the end of the year.
  • Game Finder/ Guía de Partidos, an app that makes it easy to
    find game dates, schedules and scores all in one place. Fans can
    customize the app to display their favorite teams.
  • On-the-go viewing with DISH Anywhere so fans can catch live and
    recorded games (and the rest of their English and Spanish programming)
    on the go via an Internet-connected tablet, smartphone or computer.
  • Social app that displays Tweets about major soccer events and
    trends and displays the feed in a column to the right of the viewer’s
    screen. Fans can also use the app to sign in to their own Twitter
    account and follow the feed while watching a game.

To raise awareness of ZONA FÚTBOL and its features, DishLATINO launched
a new television ad today illustrating how the enjoyment of soccer has
evolved over time. The spot will run during prime-time and takes viewers
through a journey that begins with radio and culminates with today’s
high-tech features including the ability to connect with other fans via
a social app.

Additionally, DishLATINO has secured popular television sportscaster
Fernando Fiore to help educate customers about the company’s offerings
for soccer fans. Existing customers will see a new ad in which Fiore
discusses soccer content in a sports news show style format.

The ZONA FÚTBOL experience has been automatically added to Hopper
devices via a software update. Customers can access the apps via the
“quick launch” bar by pressing the blue key on the remote. More
information on ZONA FÚTBOL can be found at www.dishlatino.com/futbol.

About DishLATINO

DishLATINO is the market-leading suite of English and Spanish language
programming packages in the United States. It offers its customers more
than 40 Spanish-language news, entertainment, and sports channels in
combination with DISH’s broad English-language programming lineup of
more than 200 channels. DishLATINO customers can receive the Hopper, the
industry’s most awarded DVR, and take advantage of in-language customer
service as well as payment options such as FlexTV, a no-term contract,
prepaid pay-TV product.

About DISH

DISH Network Corp. (NASDAQ: DISH), through its subsidiaries, provides
approximately 13.844 million pay-TV subscribers, as of March 31, 2015,
with the highest-quality programming and technology with the most
choices at the best value. Subscribers enjoy a high definition line-up
with more than 200 national HD channels, the most international
channels, and award-winning HD and DVR technology. DISH Network
Corporation is a Fortune 250 company. Visit www.dish.com.

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Contacts

DISH
Karen Modlin, 303-723-1850
214-773-2152 (m)
karen.modlin@dish.com