Disney Publishing Worldwide Launches Inspirational New Multiplatform Property, ‘Star Darlings’

New Books, Programming, Music and Product Line Encourages Tweens
to Achieve their Dreams and Celebrate their Individuality

GLENDALE, Calif.–(BUSINESS WIRE)–Disney Publishing Worldwide (DPW) today announced the release of Disney
“Star Darlings,” an original new property that features twelve unique
girls who encourage tweens to celebrate their individuality, make
positive choices, and show that they can make any wish a reality. Disney
“Star Darlings” launches today in North America with two novels
available everywhere books and eBooks are sold. All-new “Star Darlings”
content and products will be released through November, including an
accompanying storytelling and lifestyle app, music from Walt Disney
Records, the first shorts in an animated series on YouTube, and a
fashion dolls line created in collaboration with JAKKS Pacific that will
be available at Justice stores nationwide.

The “Star Darlings” characters embody the qualities and characteristics
of today’s tweens, and have been created to resonate with the audience
through a multiplatform lifestyle experience tailored just for them.
Each Star Darling has her own wish that she pursues with determination
and the help of her friends, and these shared journeys and experiences
are designed to inspire tweens to go after their dreams.

“’Star Darlings’ represents a fully-realized world where strong,
confident girls are front and center,” said Andrew Sugerman, executive
vice president, Disney Publishing Worldwide. “We’re excited to announce
this all-new, innovative property tailor-made for today’s tween, and the
launch of ‘Star Darlings’ represents one of our broadest multi-platform
launches to date.”

The story begins on Starland where a major crisis is afoot, and twelve
unique girls from the prestigious Starling Academy are chosen to be the
first student Starlings to venture to Earth. Rich with themes of
friendship, confidence, leadership, and teamwork, the Star Darlings go
on the most magical adventures of their lives. Determined to succeed,
the girls show courage and ingenuity—plus a whole lot of humor—as they
guide others on Earth to discover happiness and fulfillment.

Initially conceived by designer Shana Muldoon Zappa, along with her
husband, New York Times bestselling author, Ahmet Zappa (Because
I’m Your Dad
), “Star Darlings” was inspired by their daughter. “Our
intention with Star Darlings has always been to empower every
girl – no matter where she was born or what she looks like – to
understand that she has what it takes within, to make her own wishes
come true…through the unstoppable energy created by positive thinking,
taking action and believing in yourself. “

Disney Consumer Products is partnering with Justice, the leading
tastemaker for tween girls, on a multi-channel marketing campaign to
help girls discover the magic of “Star Darlings.” Justice will be the
retail destination for “Star Darlings” through the fall and holidays,
offering a curated collection of books, dolls and limited apparel. A
small assortment will also be available at select Disney Store locations
and DisneyStore.com.

To celebrate the release of the first books in the “Star Darlings”
series, Shana Muldoon Zappa and Ahmet Zappa will be signing copies of
“Star Darlings” at Children’s Book World in Los Angeles on Saturday,
September 19, 2015 at 2:30 p.m. PT.

For more information on Disney “Star Darlings,” please visit the “Star
Darlings” Facebook page at www.facebook.com/disneystardarlings.
For Justice store locations, please visit www.shopjustice.com.

About Disney Publishing Worldwide
Disney
Publishing Worldwide (DPW) is the world’s largest publisher of
children’s books, magazines, and apps, igniting imagination through
storytelling in ever-inventive ways. DPW creates and publishes books and
magazines both vertically in-house and through an extensive worldwide
licensing structure. As a leader in digital products, DPW creates
bestselling eBook titles and best-in-class original apps that have
garnered more than 50 awards to date. DPW is also committed to the
educational development of children around the world through our Disney
Learning efforts. Headquartered in Glendale, California, DPW publishes
books, magazines and digital products in 85 countries in 75 languages.
For more information visit www.disneypublishing.com.

Contacts

Media:
Disney Publishing Worldwide
MaryAnn Zissimos,
212-456-5529
Maryann.Zissimos@disney.com
or
Disney
Consumer Products
Amelia Lukiman, 818-544-0125
amelia.lukiman@disney.com