Disney Store Unveils Its Most Magical Friday Ever with ‘Share the Magic’ Holiday Campaign

Disney Store Launches Holiday Deals, In-Store Events and Special
Experiences Throughout Thanksgiving Week

PASADENA, Calif.–(BUSINESS WIRE)–Disney Store announced today the launch of its ‘Share the Magic’ holiday
campaign, which includes 11 full days of Magical Friday (aka Black
Friday) deals as well as in-store events and special ‘experiences like
never before.

“Every year we look for ways to help our Guests share the magic with
their friends and families, and this holiday, it’s our turn to do the
same,’ said Elissa Margolis, senior vice president of Disney Store North
America. “We’ve gone beyond the traditional to create experiences that
are sure to warm hearts and make this the most magical season yet.”

To celebrate the magic of the season, unsuspecting shoppers in a
Southern California Disney Store were recently treated to a special
surprise in which every family in the store received a $100 Disney gift
card for themselves, and another to share the magic with someone they
love this holiday season. Click here
to view.

Holiday Deals at Disney Store

Beginning today, Friday, Nov. 20, Disney Store is launching all of its
magical deals both in-store and online, with an additional, special deal
rolling out when Stores open on Thanksgiving night (11/26) and Magical
Friday (11/27)*. Even more deals will launch on Cyber Monday (11/30).
Guests have the opportunity to shop Disney Store whenever and wherever
through DisneyStore.com and the Disney Store app where they’ll find
great deals on exclusive Disney, Pixar, Marvel and Star Wars items
for everyone on their list.

Disney Store Holiday Story

This season, Disney Store has developed a combination of new in-store
events and festive cheer designed to create an even more memorable
shopping experience for Guests.

In addition to a holiday version of the traditional store “unlocking”
ceremony that takes place every morning at Disney Store, Guests will be
treated to an in-store event called “Disney Store Holiday Wishes.”
During this new holiday tradition, a Cast Member will read from a
holiday storybook while children follow along with their very own
version of the book. The mini storybook will include a detachable
picture frame that can be decorated and given to someone special. At the
end of the event, with the help of Mickey Mouse and Minnie Mouse
appearing on the Disney Store theater screen, each child will have the
opportunity to make a holiday wish by throwing a special coin into a
wishing well.

“Disney Store Holiday Wishes” will take place daily from Magical Friday
(11/27) through Christmas Eve (Mondays – Saturdays at 7:30 p.m. and
Sundays at 5 p.m.).

Most Wished for Gifts

Disney Store offers the biggest collection of exclusive toys, apparel,
accessories and more featuring everyone’s favorite Disney, Pixar, Marvel
and Star Wars characters at all price ranges. To help make the
holiday shopping season easier, starting on Tuesday, Dec. 1, Disney
Store will unveil its “12 Most Wished for Gifts” on
DisneyStore.com/12Gifts and on the Disney Store Instagram

For shopping assistance, Guests can interact with Disney Store’s Guest
Services team via telephone and email channels listed on DisneyStore.com.

To find a Disney Store location, Guests can visit www.DisneyStore.com/storelocator
or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates,
become a fan on www.facebook.com/DisneyStore
or follow @DisneyStore
on Twitter to stay connected.

*Disney Store locations will begin opening at 8 p.m. local time the
night of Thanksgiving. Guests are encouraged to check
for specific holiday hours.


The Disney Store retail chain, which debuted in 1987, is owned and
operated by Disney in North America, Europe, and Japan. Disney Store is
the retail merchandising arm of Disney Consumer Products, the business
segment of The Walt Disney Company (NYSE:DIS) and its affiliates that
extends the Disney brand to merchandise. Disney Store carries
high-quality products, including exclusive product lines that support
and promote Disney’s key entertainment initiatives and characters.
Disney Store opened its first store in Glendale, California and, in
doing so, originated the themed retail business model. There are
currently more than 200 Disney Store locations in North America; more
than 40 Disney Store locations in Japan; and more than 70 Disney Store
locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain
and the United Kingdom, plus online stores www.DisneyStore.com,
and www.disneystore.co.jp.
Each Disney Store location offers a magical shopping experience that can
only be delivered by Disney, one of the world’s largest and most
successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore
or follow us at www.facebook.com/DisneyStore
and www.twitter.com/DisneyStore.


Disney Store North America
Jillian McMenamin, 626-773-5605
Mackey, 908-295-9083