Dollywood’s Splash Country Opens for 16th Season

Water park adds upgrades and new food offerings

PIGEON FORGE, Tenn.–(BUSINESS WIRE)–Guests know summer fun is right around the corner when the award-winning
Dollywood’s Splash Country opens the gate on Saturday, May 14. The water
adventure park—home to RiverRush®, Tennessee’s first and only water
coaster—continues to improve the guest experience as it begins its 16th
season.

“We always want to treat our guests to a few surprises each season,”
said Dollywood’s Splash Country General Manager, Mike Brown. “This year,
we hope they notice more efficiency, more amenities and great new food
options. Our team is ready for the 2016 season!”

From its 2001 opening, Dollywood’s Splash Country was designed to be a
uniquely themed, state-of-the-art, family water park where families
could come to recharge and reconnect. It has continued to impress guests
and industry experts alike, garnering national and international
recognition. Among the list of accolades, Dollywood’s Splash Country has
been named America’s Must-See Water Park by the International
Association of Amusement Parks & Attractions and as one of America’s
best water parks by the Travel Channel.

This season, guests can look for added value and efficiency with
upgrades to the turnstiles, retreats and canopies, food locations and
more family locker space.

And when all the swimming and sliding works up guests’ appetites, they
can enjoy new food offerings including gourmet hot dogs from Nathan’s
Famous Hot Dogs®, a 1/3 lb. burger on a brioche bun, crinkle cut fries,
homemade cookies from Dollywood’s Spotlight Bakery and fried dough
pastries called BeaverTails®—with choose-your-own toppings!

Dollywood’s Splash Country lifeguards also are re-energized for the new
season as Jeff Ellis & Associates, Inc. just honored them with the
prestigious Platinum International Aquatic Safety Award for their
diligence while guarding the pools at Dollywood’s DreamMore Resort™.

Whether guests love thrills like Fire Tower Falls, the state’s tallest
twin speed slides; playing with the family in Bear Mountain Fire Tower®,
a multi-level interactive attraction; or prefer relaxing in the
Downbound Float Trip a 1,500-foot lazy river—everyone is going to love
soaking up the fun at Dollywood’s Splash Country.

Dollywood’s Splash Country opens Saturday, May 14 with daily operation
beginning on Saturday, May 21. Daily operation continues through Sunday,
August 14, while the park opens on weekends through Labor Day weekend
until Sept. 5. For more information about Dollywood’s Splash Country or
any of The Dollywood Company properties, please visit www.dollywood.com
or call 1-800-DOLLYWOOD.

About The Dollywood Company: A highly-awarded and widely-recognized
leader in the amusement industry, The Dollywood Company consists of the
150-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country;
Dollywood’s DreamMore Resort; and Dollywood’s Smoky Mountain Cabins. As
unique as its namesake and owner Dolly Parton, Dollywood is the 2010
Applause Award winner, the theme park industry’s highest accolade;
winner of nearly 30 Golden Ticket Awards; and recipient of 25 Brass Ring
Awards for Live Entertainment (more than any other theme park in the
world). In 2014, Dollywood was named a top three US theme park by USA
Today
and TripAdvisor recognized Dollywood as a top 20
worldwide theme park in 2015. Dollywood is open nine months a year (late
March through early January) and offers rides and attractions, shows,
and a dozen crafters authentic to the East Tennessee region. Dollywood’s
Splash Country, recognized by the Travel Channel as one of the country’s
most beautiful waterparks and named A Must-See Waterpark by the
International Association of Amusement Parks & Attractions, operates
from Mid-May to Labor Day. The 300-room Dollywood’s DreamMore Resort
provides guests spectacular mountain views and family-friendly amenities
next door to Dollywood theme park and Dollywood’s Splash Country.
Dollywood’s Smoky Mountain Cabins offers luxurious cabin accommodations
overlooking Dollywood. For more information, call 1-800-DOLLYWOOD or
visit dollywood.com.
Operating days and hours vary.

For B-roll, photography and more information, visit the Dollywood Media
Room at http://www.dollywood.com/Media/Media-Room.aspx.

Contacts

The Dollywood Company
Pete Owens, 865-428-9486 or 865-755-7972
Public
Relations Director
powens@dollywood.com
or
Wes
Ramey, 865-428-9484 or 865-640-3805
Public Relations Manager
wramey@dollywood.com
or
Amber
Davis, 865-428-9601 or 865-591-1002
Publicist
aldavis@dollywood.com
or
Ellen
Liston, 865-428-9629 or 865-919-7001
Publicist
eliston@dollywood.com