DoubleTree by Hilton Launches Campaign to Inspire “Nice Travels” With New York City Giveaways on National Pay it Forward Day

Hotel Brand Champions a Movement to Encourage People to Travel Nicely
through Real-Time Social Listening, Year-Long Giveaways, and a
Consumer-Driven #NiceTravels Photo Mosaic

–(BUSINESS WIRE)–#ContestEntry–Doubletree by Hilton:


WHAT: DoubleTree
by Hilton
will delight unsuspecting travelers at major travel
destinations across New York City with giveaways of 20,000 cookies to
inspire “Nice Travels” on National Pay it Forward Day. Nice Travels is a
multichannel movement driving random acts of kindness to prove that
“nice” is contagious.

To illustrate that “nice” does travel, Doubletree by Hilton will
identify, share and reward niceness through innovative, real-time social
listening; a new, interactive #NiceTravels online photo mosaic; and
on-the-ground and online giveaways. In New York City, cookies will be
handed out in pairs of two – encouraging passersby to keep one and share
one with someone else as an act of kindness.

WHEN/WHERE:

  • On-the-Ground Giveaways
    New York City, NY
    Thursday,
    April 28
    8:00 AM – 1:00 PM
    Major travel destinations across
    Manhattan
  • Online #NiceTravels Mosaic and Giveaways
    As a champion of
    everyday niceness, DoubleTree by Hilton encourages fans to snap a
    picture capturing the everyday kindness that they encounter and tag it
    with #NiceTravels and #ContestEntry across Twitter, Instagram or
    directly on NiceTravels.com
    for the chance to win sweet rewards like hotel stays and free cookies.
    The contest is open through May 25, 2016. All of the photos shared
    will come together online at NiceTravels.com
    to form an interactive mosaic in the form of a cookie, because
    niceness starts with a warm chocolate chip cookie at DoubleTree by
    Hilton. Fans can search within the mosaic to find their own
    #NiceTravels photos and catch a glimpse of the random acts of kindness
    that they may have inspired.

WHY:

To intercept the online conversation about travel and give small acts of
kindness the attention they deserve, DoubleTree by Hilton created the
Nice Travels Index, a real-time social listening and measurement tool
that tracks online sentiment towards travel and travel conversation. The
Nice Travels Index reveals that in spite of a global affection for
travel – with more than 620,000 Twitter users identifying as passionate
travelers – just 36% of the online conversation about travel in New York
City is positive
. Grumbles about flight delays, lost luggage and
rude encounters dominate the conversation over easy journeys, great
views, amenities, and – of course – upgrades.

Throughout the year, DoubleTree by Hilton will use the Nice Travels
Index to identify additional cities with the nicest travelers, and
reward them with on-the-ground giveaways. The Nice Travels Index will
allow DoubleTree by Hilton to engage with consumers in real-time and
measure how #NiceTravels impacts the online conversation about travel –
in an effort to make a positive change and celebrate the things we love
most about traveling.

For additional information, photography and video footage, media can
visit news.doubletree.com.

Contacts

Maggie Giddens
Hilton Worldwide
+1 703 883 5346
Maggie.Giddens@Hilton.com
or
Jill
Chandler
For DoubleTree by Hilton
+1 404 879 9136
Jill.Chandler@Ketchum.com