With a Line of Laundry Products to Meet the Needs of Different
Stages of Babyhood, Dreft will Provide a Glimpse into the Lives of the
Expectant Couple Throughout Their Parenting Journey
CINCINNATI–(BUSINESS WIRE)–Dreft, the No. 1 baby laundry detergent choice of pediatricians, the No.
1 dermatologist recommended brand for baby clothes, and a trusted name
in fabric care for over 80 years, announces a year-long partnership with
reality TV sweethearts and expectant parents, Sean and Catherine Lowe.
After falling in love on national television, Sean and Catherine Lowe
will be welcoming their first child in July and thanks to Dreft, fans
will be able to catch a glimpse into some of their most memorable
parenting moments that make up their “Journey of #Amazinghood.”
Yesterday in New York City, Dreft kicked off this partnership with an
unforgettable “Loads of Love” themed baby shower where they got the
love, support and many of the baby essentials they need to prepare for
the arrival of their new little one. Held at the Gansevoort Park Avenue
Hotel, the shower featured “loads” of well wishes and advice hung on
clothing lines from guests, wicker laundry baskets filled with plush
baby blankets and beautiful Dreft branded treats. Dreft will continue to
chronicle some of the unforgettable moments they share as a family
exclusively on Dreft’s social channels. Fans can view their “Journey of
Amazinghood” content on Dreft’s Instagram,
pages throughout 2017.
“We know this year is going to be filled with fun, adventures and
precious memories – but we know that parenting and babyhood is messy and
never picture-perfect,” said Sean Lowe. “We’re excited to embrace the
special, messy moments as they come. Thankfully with Dreft, we can
tackle the messes and focus more on all of the amazing times we have to
“This partnership is special to me because my mom used Dreft to wash my
baby clothes,” added Catherine Lowe. “It makes me feel good to know that
I am continuing the tradition of using a brand that my mom trusted. Sean
and I are having a blast preparing for the baby’s arrival by setting up
the nursery and washing all the baby’s linens and clothes in Dreft
Last year, Dreft unveiled a new line of products that match the
different stages of babyhood – from pregnancy through toddlerhood and
beyond – to help the Lowes and other families with all their laundry
needs as baby grows and develops. The new Dreft portfolio addresses the
changing needs of a family’s laundry journey. Even before the birth of
their baby, new parents are looking for products that are gentle and
hypoallergenic to wash their newborn’s clothes, such as Dreft Stage
1: Newborn. As babies grow and explore their world, families are
looking for a stronger detergent, like Dreft Stage 2: Active
Baby, that can help remove 99% of baby food stains while still being
gentle and hypoallergenic. Life with a little one moves fast and parents
can feel nostalgic and sentimental when babies outgrow their newborn
clothes and need to wash their “bigger-kid” clothes – bringing a need
for Dreft Blissfuls in-wash scent boosters to help bring back the
memories of the entire amazing journey with every wash.
For more information on Dreft’s product offerings, please visit www.Dreft.com.
To follow the conversation online, please use #Amazinghood.
As the baby laundry detergent brand most recommended by pediatricians,
and the No. 1 dermatologist recommended brand for baby clothes, Dreft is
specially formulated to be gentle on baby’s skin and tough on stains.
Parents have relied on Dreft for over 80 years to help bring cuddle time
to a whole new level of warm and fuzzy. Now Dreft has a product for
every stage of babyhood, each specially formulated with growing little
ones in mind. From pregnancy through toddlerhood and beyond, Dreft’s
family of products has you covered every step of the way on the big,
messy, amazing, beautiful journey ahead. Dreft is available at retailers
nationwide, in-store and online. For more information and the latest
news, please visit www.dreft.com.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
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