DRYWORLD INDUSTRIES and Fluminense FC Announce Record Partnership

Ends the longest brand partnership in Brazilian football history and
establishes a new 5-year contract with Brazilian Football Giants
Fluminense FC.

VICTORIA, British Columbia–(BUSINESS WIRE)–The World’s Leading Independent Sportswear Brand DRYWORLD INDUSTRIES is
pleased to announce a record 5-year manufacturing partnership deal with
Brazilian giants Fluminense FC.

The contract is the most valuable to be signed in the last 5 years in
Brazil, highlighting a remarkable rise to the top of the sports market
place for the young brand hailing from the west coast of Canada.

A club both traditional and pioneering, Fluminense is the first club in
Brazil to announce a new partnership with DRYWORLD for the supply of
sports equipment starting in February 2016.

In addition to a significant investment from DRYWORLD, Fluminense also
profits by valuing advancement in sport science and the enterprising
nature of innovative products designed specifically for their athletes,
which DRYWORLD brings to the club and market.

“Fluminense has always been characterized as a pioneering club. This is
how we work. Thinking about the best for the club, innovating without
fear of challenges. Fluminense and DRYWORLD share the idea of being
innovative and winners together,” said club president Peter Siemsen.

And with a special dedication to Fluminense, DRYWORLD is preparing to
launch even more technology in the global sports market starting in the
heart of Rio de Janeiro. The company’s new DRYSKYN technology was
developed specifically for the climate of Brazil, supporting the athlete
by stabilizing their heat signature, managing moisture and allowing the
athlete to move freely.

“The launch of DRYWORLD in Brazil is the first and most important step
toward leveraging our brand in the global market, while we bring a new
quality and innovation for the Brazilian market,” said Matt Weingart,
Co-Founder of DRYWORLD.

Early indications on social media suggest that the new partnership comes
with the blessings and well wishes from the hearts of the most
passionate fans in the world.

“By becoming partners with an illustrious club such as Fluminense FC and
the loyal fans, who have a very rich history with football in Brazil, we
believe DRYWORLD can become part of the DNA of the sport and a valued
part of the culture,” added Brian McKenzie, Co-Founder of DRYWORLD.

With even more news already set for release, 2016 is due to be a banner
year for the Canadian brand.


Authentic Player replica jerseys, official fan replica jerseys and a
variety of merchandise apparel will be available at these locations in
these countries in February 2016:
Brazil – www.netshoes.com.br,
Centauro, Decathlon, Fluminense Franchise Stores, DRYWORLD Stores, plus
many boutique sport shops
North America – http://www.fanatics.com,
Europe – www.kitbag.com,
DRYWORLD Stores in 2017


Known simply as Fluminense, http://www.fluminense.com.br
is a Brazilian sports club best known for its football team that plays
in the Campeonato Brasileiro Série A, the top tier of Brazilian football
and the Campeonato Carioca, the state league of Rio de Janeiro. The club
is based in the Laranjeiras neighbourhood of Rio de Janeiro. Fluminense
is a demonym for people who reside in the State of Rio de Janeiro.
Although football is the club’s original endeavor, the club is today an
umbrella organization for several teams in more than 16 different sport
activities. International acclaim came in 1949 with the awarding of the
Olympic Cup, an award given annually by the International Olympic
Committee to an institution or association with a record of merit and
integrity in actively developing the Olympic Movement.

About DRYWORLD Industries

DRYWORLD Industries (www.thedryworld.com)
is the world’s leading independent sports brand. Based in Victoria, BC,
Canada, DRYWORLD has created a line-up of technologically advanced
products and materials that cater to the serious athlete. The DRYWORLD
line-up includes DRYFEET Performance Footgear, a groundbreaking new
product making waves around the world; BIOSKYN, the world’s first
thermo-regulating, waterproof, and technical compression athletic wear
line; BAREFUTA, the world’s first thermo-regulating, waterproof line of
cleats for baseball, soccer, football, and rugby; and HauteD, high
society athletic wear. All DRYWORLD Products and replica team
merchandise will be available in DRYWORLD Franchise and Corporate stores
launching in 2016. All DRYWORLD products are designed by athletes and
are independently lab tested by the Canadian Sport Institute (CSI).


Media Contact
Sarah Hale, 604-312-6502