Ebates Acquires Shopular

Acquisition Expands Ebates’ Mobile Shopping Offerings

the pioneer and leader in online cash back shopping and subsidiary of
the global Internet services company Rakuten, today announced the
acquisition of Shopular, a mobile product discovery app that is a
consistent leader in user popularity and ratings.

Founded in 2012 by Navneet Loiwal and Tommy Tsai in Redwood City,
California, Shopular delights shoppers with its intuitive product
discovery experience and mobile shopping alerts. Shopular is used by
over a million consumers who consistently reward it with the highest
ratings. Shopular’s proprietary geo-targeting technology alerts users
with relevant deals and coupons when users are near their favorite
stores. Following the acquisition, Shopular will introduce cash back
shopping to its users, complementing the Shopular user experience with
Ebates’ popular loyalty offering. Loiwal and Tsai will remain with the
company as general managers of the Shopular business, leading technology
development and the cash back integration.

“Ebates is the leader in online cash back shopping and is widely used by
consumers of all demographics,” said Navneet Loiwal, General Manager of
Shopular. “We have always felt that joining the attractive Shopular
product discovery experience with the trustworthiness of Ebates cash
back shopping would be a winning combination. We are very excited about
being able to leverage Ebates’ significant resources to deliver an even
better experience to our users.”

The acquisition will strengthen Ebates’ position in the mobile shopping
category by offering shoppers relevant deals and coupons directly on
their mobile phones through Shopular’s powerful, proprietary
geo-targeting capability.

“Shopular is the perfect partner to help us maximize our growth in the
online and mobile commerce category,” said Kevin H. Johnson, CEO of
Ebates. “With today’s consumers going mobile, it’s more important than
ever to provide the right technologies to help them get the best deals,
at the right time, as quickly as possible. We believe that the addition
of Shopular to the Ebates family is the next step to making this happen.”

Over the past several years, Ebates has continued to increase its
customer base, grow its network of participating stores, and expand its
product offerings to include mobile apps for iOS and Android, as well as
a browser extension for even easier cash back shopping. More than 2,000
leading retailers partner with Ebates to offer cash back and coupons to
members across the world.

About Ebates

Ebates rewards consumers with cash back on purchases while also
providing access to thousands of coupons, discounts, promotions and
special deals, including free shipping, at over 2,000 retailers. Free
membership allows consumers to shop online at their favorite retailers
while earning a percentage of every purchase they make, paid quarterly
in the form of a “Big Fat Check” or through PayPal. From niceties to
necessities, members of Ebates benefit from incentives at top-name
merchants for everything from furniture to fashion and appliances to
airfare. Because shopping with Ebates is hassle-free—no rebate forms to
fill out and no points or miles to redeem—the site supports a strong
community of savvy shoppers across the country and around the
world. Founded in 1998 and acquired by Rakuten, Inc. in 2014, Ebates is
headquartered in San Francisco.


Priti Khare