Edwin the Duck™ Receives Top Honors from Lekotek, Kids at Play Interactive and Last Gadget Standing

Smart toy exhibiting at the 2016 Consumer Electronics Show awarded
5-star rankings for best use of emerging technology and ability to
enhance developmental skill levels

CARMEL, Ind.–(BUSINESS WIRE)–pi lab, an education technology company focused on intelligent product
and application creation, today announces high approvals from the
National Lekotek Center alongside a 2016 Innovation Award from Kids at
Play Interactive. pi lab will showcase the award-winning smart toy at
the Consumer Electronics Show in Las Vegas at booth #74366 in the Sands
Expo and Convention Center, January 6 – 9, 2016.

Able Play, a toy rating system from the National
Lekotek Center
, awarded Edwin 5-star ratings in the communicative
and cognitive categories. The app-enhanced rubber duck also received
4-star ratings in the remaining categories: physical, sensory and
social/emotional. Lekotek is a nonprofit organization dedicated to
promoting play for children of all abilities.

“Edwin the Duck includes a multitude of ways for kids to interact during
all ages and stages of child development. Edwin is a toy that will
advance with kids as their skills progress and interests expand,” said
Ahren Hoffman, a Certified Therapeutic Recreation Specialist. “Edwin the
Duck is an educational tool that is a toy for the techies,
traditionalists and teachers catering to all types of learners and
generations,” added Jean Bailey, Director, National Lekotek Center.

In addition to the aforementioned accolades, Edwin received a 2016
Innovation Award
from Kids at Play Interactive. The KAPi awards
celebrate the best innovations in childrens’ media and technology. The
awards represent the combined opinion of 14 judges that are experts in
multidisciplinary areas including education, media, design, storytelling
and technology.

After careful evaluation of innovation, staying power and popular
support, Edwin was also announced as a finalist for Last
Gadget Standing
, “the best loved and longest running event at the
International Consumer Electronics Show.” Having amassed over 1,000
votes to date, Edwin the Duck is seeking a third award within the first
month of the year. To help Edwin become the “last duck standing” at CES
2016, please
cast your vote

For more information, visit EdwinTheDuck.com
and LastGadgetStanding.com.

Connect with Edwin:

About pi lab:

The team at pi lab believes in the power of imagination. We invent
product experiences that transform the way children and families learn
because we are inspired by the fun and joy we discover from the creative


BLASTmedia for pi lab
Grace Williams, 317-806-1900 x 110