El Universal Implements Content Discovery for the First Time, Signing Exclusive Agreement with Taboola

Taboola to Power Content Discovery for El Universal, Projecting 10
million Page Views Per Month

NEW YORK–(BUSINESS WIRE)–#Discovery–Taboola, the leading discovery platform, today announced an exclusive
strategic partnership with El Universal, the biggest daily publication
in Mexico with more than 9 million unique visitors each month according
to comScore. Under the agreement, El Universal integrated Taboola’s
high-impact content recommendation platform with the goal of driving
engagement, monetization and audience growth across desktop and mobile.

The partnership marks the first time El Universal has implemented
content recommendation as part of its strategy to generate revenue and
increase audience reach. It will utilize Taboola’s predictive
algorithmic technology to serve high quality, personalized content to
its audiences across desktop and mobile.

“Content recommendation is a new venture for our publication and our
readers. Taboola has been a tremendous strategic partner for us as we
navigate a new revenue source,” said Nazifh Luna, Director Of Digital
Strategy and Innovation at El Universal. “We appreciate the value of
Taboola’s content recommendation platform , which are critical for both
the editorial as well as the sales teams to drive readers to engage with
our content.”

Taboola acts as a search engine in reverse, analyzing hundreds of
real-time signals (including location, device type, referral source,
social media trends and more) to match users with content they are most
likely to be interested in consuming next. Instead of expecting people
to know what to search for, relevant information and content is surfaced
to consumers as they browse they web, at a time when they are most
likely to engage.

“We are in an ‘Attention Economy’ where walled garden platforms and the
open web are battling for users’ time, and there is a real opportunity
to empower consumers with the ability to discover things they may like
and never knew existed, ” said Adam Singolda, founder and CEO of
Taboola. “Mexico is a key market in LATAM and globally for us and we are
humbled to be a part of El Universal’s journey. Together, we will grow
revenue, engagement and audience by leveraging the power of
personalization technology.”

The collaboration between Taboola and el Universal, projecting 10
million page views per month, signals Taboola’s growing global adoption
and follows recent deals for Taboola including Perform Media, Boston.com
and Media General.

About Taboola

Taboola is the leading discovery platform, serving over 360 billion
editorial and video recommendations to over 1 billion unique visitors
every month on some of the Web’s most innovative publisher sites,
including USA TODAY, Huffington Post, MSN, Business Insider, Chicago
Tribune and The Weather Channel. Headquartered in New York City, Taboola
also has offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok,
São Paulo, Beijing, Shanghai and Tokyo. Publishers, marketers, and
agencies leverage Taboola to retain users on their sites, monetize their
traffic, and distribute their content to drive high-quality audiences.
Learn more at www.taboola.com
and follow @taboola on Twitter.


THE UNIVERSAL was launched on October 1, 1916. The aim of its founder,
Felix Fulgencio Palavicini, was giving the floor to the postulates
emanate from the Mexican Revolution and, later, of the Constitution. In
January 1921 UNIVERSAL adopted the slogan “The Great Journal of Mexico”.

After internal adjustments, the October 23, 1969, Mr. Juan Francisco
Ealy Ortiz assumes the Presidency and Directorate General of LOS
UNIVERSALES. then began a period of steady growth and journalistic and
technological improvement, a renewal process that places of EL UNIVERSAL
at the head of Mexican journalism.

Today, EL UNIVERSAL has more than 20 publications and websites, and is
the leader in the category of news in Mexico, with more than 9.5 million
unique users multiplatform, according to Comscore.


Karen Germ