Electronic Cigarettes International Group Opens 100th Kiosk in UK

GRAND RAPIDS, Mich.–(BUSINESS WIRE)–Electronic Cigarettes International Group, Ltd. (The “Company”)
(OTCBB: ECIG)
today announced that its VIP brand continues the rapid
expansion of its award winning kiosk program with the opening of the 100th
directly owned unit on September 9th. The brand which began
the year with 53 owned and operated outlets won a Highly Commended award
from the prestigious OPAL British Shopping Centre Council in April and
has become a sought after addition to the highest traffic and most
prestigious malls throughout the UK. The award has also resulted
in interest from landlords in the VIP program taking mall space
throughout Europe.

“Recent analysis and inquiries from leading mall owners indicate that
additional expansion opportunities within the UK still exist as well
plans are being made for international expansion capitalizing on the
current learning,” said VIP founder Miquel Corral.

In addition to the 100 owned and operated units the Company also has 47
franchised units in the UK, 25 units in Ireland, 2 in Spain and 1 in
Nigeria. Resulting in a total of 175 direct to consumer selling outlets
for the VIP brand.

“The continued aggressive expansion of the kiosk program is consistent
with the profitable growth strategy outlined in the second quarter
conference call and we look forward in discussing these plans in the
upcoming third quarter call,” added Dan O’Neill, Chief Executive Officer
of Electronic Cigarettes International Group, Ltd.

About Electronic Cigarettes International
Group, Ltd. (ECIG)

Electronic Cigarettes International Group (ECIG) is dedicated to
providing a compelling alternative to traditional cigarettes for the
more than 1 billion current smokers around the world. ECIG offers
consumers a full product portfolio that incorporates product quality and
the latest technology. The Company’s website is www.ecig.co.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made
pursuant to the safe harbor provisions within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Forward-looking statements
are any statement reflecting management’s current expectations regarding
future results of operations, economic performance, financial condition
and achievements of ECIG, including statements regarding ECIG’s
expectation to see continued growth. Forward-looking statements,
specifically those concerning future performance are subject to certain
risks and uncertainties, and other factors are disclosed in the
Company’s filings with the Securities and Exchange Commission. Unless
required by applicable law, ECIG undertakes no obligation to update or
revise any forward-looking statements.

Contacts

For investor inquiries please contact:
The Piacente Group, Inc.
Don
Markley, 212-481-2050
ecig@thepiacentegroup.com
www.ecig.co
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us on social media:
Facebook: @Electronic
Cigarettes International Group, Ltd.

Twitter: @ECIGCorporate