LONDON–(BUSINESS WIRE)–#ecommerce–Elevaate today announced that it has been named a Cool Vendor in
Consumer Goods and Manufacturing by Gartner. The annual report
highlights interesting, new and innovative vendors, products and
services in the digital commerce market that are enabling businesses to
be more competitive. Elevaate is one of only four companies to be
recognised in consumer goods and manufacturing.
In the report, Gartner states the vendors named “use a set of innovative
IT application approaches that can enable profitable sales growth,
improve manufacturer-retailer collaboration, align manufacturer
activities to real consumer needs and opportunities, drive profitable
engagement with consumers and retailers, and help turn data into
“Elevaate is honoured to be named as a Gartner Cool Vendor for 2016,”
said David Shearer, chief marketing officer at Elevaate. “Nearly every
company with a digital commerce offering is looking for new ways to lift
market share, customer satisfaction and revenue growth simultaneously.
This report recognises the significant contribution Elevaate can make to
increase online sales while improving your team’s knowledge of how to
effectively promote your products in an online environment and shape
more rewarding experiences for customers.”
Simon Harrow, chief executive officer of Elevaate added “We believe this
designation validates our commitment to deliver upon our mission of
using real-time transaction insights and intelligent execution tools to
drive more meaningful collaboration between suppliers and retailers that
deliver new revenue growth.”
In the report, Gartner analysts Ed Porter and Ellen S Eichhorn identify
key findings that include:
+ New insight platforms and approaches are creating opportunities for
manufacturers and retailers to better understand their consumers and to
collaborate in more powerful ways, leading to incremental sales
+ The effects of manufacturing and retailer collaboration continue to
boost sales and offer insight for mutual success
+ Technology is making it more possible to use increasingly timely
retailer sales data to improve retail execution and sales.
For more information on today’s announcement, please visit the Elevaate
To hear how innovative companies are using technology to transform their
digital commerce performance, join us at the IGD Category Management and
Shopper Marketing Summit 2016, 28th June, Lancaster London.
Gartner does not endorse any vendor, product or service depicted in our
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness
for a particular purpose.
Elevaate is a retail cloud platform that unlocks new insights to
increase unit sales while enhancing customer experience. The choice of
brands like Unilever, Nestle, Coke, Hugo Boss and retailers such as
House of Fraser, Iceland Foods and Not On The High Street, it
accelerates digital revenue growth with proven retail trade funding
mechanisms. The platform is agile, accountable and highly scalable. It
provides the data and tools needed to lift performance and grow
revenues. Headquartered in the UK, Elevaate has served close to 300
million products since launching in April 2015 to customers across
Europe and Australia. Learn more at elevaate.com.
David Shearer, CMO