Emphasis on Improving Product Quality is a Key Trend Predicted to Accelerate Growth of the Global Baby Walker Market Through 2020, Says Technavio

LONDON–(BUSINESS WIRE)–#BabyProducts–According to the latest market research report by Technavio, the global
baby walker market
is expected to USD 1.11 billion by
2020.

In this report, Technavio
covers the present scenario and growth prospects of the Global
Baby Walker Market for 2016-2020
. To calculate the market size,
Technavio researchers have considered revenues garnered from sales of
new units in leading geographies, including the APAC, North America,
Europe, and ROW.

“With strict, mandatory government rules and regulations involving the
manufacture of baby products like baby walkers are being implemented
around the globe, especially in developed countries, it has become
imperative for the key players in this market to develop improved
quality products that comply with all the rules and regulations. As a
result, there has recently been an influx of high-quality products,
which is set to fuel the market’s growth over the next five years,” said
Brijesh Kumar Choubey, one of Technavio’s lead industry analysts for toys
and baby products
.

Leading countries for the global baby walker market

  • China
  • America
  • India

Source: Technavio Research

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China

China is one of the fastest developing economies in the world today. The
major reason for the country’s high growth potential in the global baby
walker market is its growing baby population. The population of babies
aged 0-4 years was recorded at 80.5 million in 2014. The infant
mortality rate in the country also decreased from 16.51 deaths per 1,000
live births in 2010 to 14.79 deaths per 1,000 live births in 2014. With
the increasing population of babies and rising awareness of their
requirements, parents have been increasingly adopting baby products that
are convenient, safe, and easy-to-use. Sales of children and baby care
products in the region were calculated to be approximately USD 1.8
billion in 2014.

Apart from the growing baby population in China, the other major factor
that is supporting the growth of the market in the country is its high
disposable income, which provides parents with the financial freedom to
buy premium products for their babies. The increased demand for
eco-friendly baby walkers will likely aid in the growth of the market
significantly over the next five years. As these products are
chemical-free, non-toxic, and recyclable, most parents prefer them. ESA
is a key manufacturer of green baby walkers in China.

However, the growing market for used baby walkers, which are also
available through online portals, may act as a challenge for the
manufacturers. DHgate.com is one such vendor that offers used baby
walkers online in the country. Fisher-Price, Chicco, and Combi are some
of the other popular vendors offering baby walkers in the country.

India

In India, the demand for baby walkers is increasing owing to the growth
in the number of middle-class consumers with high disposable income. The
rising number of working women in the country is yet another factor that
will boost the market’s growth over the next five years, as working
women today are financially stable and can opt for better-quality and
premium products for their babies.

Growth in the organized retail sector will also boost the sales of baby
walkers in the country, as consumers can now choose from a wide variety
of products available at these organized retail stores, including
premium international brands. FirstCry, a baby-care products retailer,
plans to open over 100 retail outlets in cities across the country in
2016.

Sit-in walkers with attached music and light features are popular in the
country. Chicco, Fisher-Price, Bajaj, and Mothertouch are some key
vendors offering baby walkers in India. Despite the popularity of baby
walkers in the country, vendors also face serious challenges owing to an
influx of low-priced baby walkers from China and a growing preference of
consumers for private labels or used baby walkers because of their low
prices.

US

Baby walkers, especially eco-friendly baby walkers, are quite popular
among US consumers. An increasing awareness about preserving the
environment and the need to provide safer and non-toxic products to
their children are motivating consumers to opt for green baby walkers.
The growing demand for eco-friendly walkers will boost the market’s
growth in the country during the forecast period. These eco-friendly
baby walkers are not only made from sustainable nature-based products,
but also use child-safe paints that are non-toxic. Some popular
eco-friendly baby walkers available in the country are Maxim Ever Earth
Baby Walker and Plan Toys’ Woodpecker Walker.

However, owing to certain risk factors associated with the improper or
prolonged use of sit-in baby walkers, US government bodies have placed
stringent rules and regulations on the manufacture and use of baby
walkers in the country. The US Consumer Product Safety Commission (CPSC)
recommends the use of the newly-available latest generation of safer
baby walkers. These new walkers have features that can reduce injuries
caused by traditional baby walkers, especially stair-fall injuries. As
per the standard devised by the CPSC and certified by the Juvenile
Products Manufacturers Association (JPMA), all baby walkers must meet
one of two requirements, namely, they must be wide enough to fit through
a standard doorway or they must have features, like a gripping
mechanism, to stop the walker at the edge of a step, to prevent their
fall down a flight of stairs.

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