ITASCA, Ill.–(BUSINESS WIRE)–Enesco, LLC (Enesco®) announced today new, retailer focused strategies
and innovations designed to improve sell through, velocity, and
profitability for channel partners. These improvements are evolving and
result from new management’s emphasis on strengthening strategic
partnerships with retailers.
To facilitate these new strategies, Enesco has formed three customer
facing product and retailer support groups effective immediately. The
three groups, Everyday Toys and Gifts, Department 56® Village, and
Seasonal Gifts align with the way Enesco’s retailers tell Enesco they
serve consumer customers.
The Everyday Toys and Gifts Group combines the huggable, loveable GUND®
and Baby Gund® plush brands, including Pusheen™ and Boo the World’s
Cutest Dog®, with iconic home décor and gift brands such as Designs by
Lolita®, Walt Disney Archives™, Disney Showcase®, Disney by Britto™ and
Our Name is Mud®.
The second group, Department 56 Village, is always a favorite among
followers. This group includes The Dickens’ Village Series®, Christmas
In The City®, and the popular Original Snow Village®, which depicts main
stream USA shops, neighborhoods, traditions and values found in small
towns across America.
Finally, the Seasonal Gifts Group combines all of the Enesco brands that
enhance the holiday experience, including Jim Shore Heartwood Creek®,
Rudolph the Red Nosed Reindeer®, Snowpinions®, and Possible Dreams®.
For a complete list and description of all Enesco brands, please visit
our website at www.Enesco.com.
Todd Mavis, CEO of Enesco said, “We feel it is imperative that we meet
the demands of our retailer partners by not only providing unique
products at reasonable prices, but by also helping them market and sell
to their consumer customers. To facilitate this focus on supporting our
retailer partners, we also feel it’s imperative that we organize in a
way that aligns with their unique and disparate needs. Over the next
several months, in connection with our 2017 new product launches, each
of our three product and retailer support groups will announce new
programs designed to meet the unique needs of channel partners. These
programs may include new merchandising support, cooperative advertising,
direct import, just in time buying, and sell through and replenishment
service level agreements, among other new programs, depending on each
combination of product and retail channel. We are confident that our
products and support services will continue to help make our customers
more successful and profitable.”
“Enesco is focused on expanding its position as a leading innovator in
the way we partner with our customers to build a strong and profitable
future,” Mr. Mavis concluded.
Enesco, LLC is a global leader in the plush toy, gift, and home décor
industries with a portfolio that includes some of the world’s most
recognizable brands and licenses including Gund, Jim Shore Heartwood
Creek, Disney, Department 56, Pusheen, Lolita, and Our Name Is Mud.
Serving more than 40,000 customers worldwide, the company designs,
develops, and distributes consumer products to a wide variety of
specialty card and gift retailers, home décor boutiques, national retail
chains, and direct-to-consumer retailers. Enesco’s international
headquarters is located in Itasca, Illinois with subsidiaries in the
United Kingdom, France, Canada, and China. Enesco serves markets
operating in the Americas, Europe, Canada, Australia, and Asia. For more
information, visit www.Enesco.com.
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