Enigmo Brings Japan’s No.1 Social Shopping Service BUYMA to America

Global launch follows huge success in Japan via BUYMA ‘Style looks
better when it’s Personal’ ethos

TOKYO–(BUSINESS WIRE)–#buyma–Enigmo (TOKYO: 3665) has launched its English version of BUYMA,
the popular Japanese personal shopping website for rare, limited-edition
fashion items and accessories at local prices. With over 3.2 million
members – 80,000 of them registered as “Personal Shoppers” (sellers),
living in 128 different countries – and over 7,600 brands listed, BUYMA
accelerated to Japan’s no.1 popular social shopping service. This huge
success has led to BUYMA’s global launch as well, so people in America
can also enjoy exclusive access to an extensive mix of established
luxury designer and contemporary everyday international fashion,
cosmetics, and home/interior trend items at good prices.

Access to Limited Designer Goods

With an assortment of over one million internationally desired items
qualified for worldwide shipment, American-based customers gain access
to brands not available in this region or that haven’t even arrived yet
to America. With BUYMA you can stay ahead of trends. Once an item is
ordered, the Personal Shopper will pick it up from the third-party
retailer and ship it directly to the customer.

365 Days of Designer Sales

BUYMA Personal Shoppers purchase items at local prices, resulting in
better value for top designer goods. Additionally, many BUYMA Personal
Shoppers have strong connections with brands, enabling them to purchase
items for prices that are competitive with retail sale prices. BUYMA is
able to offer extraordinary, discounted prices year-round. Its current summer
includes SS16’s brand name classics with up to 80% off!

BUYMA’s Personal Approach

Typical online shopping doesn’t involve personalized multilingual
customer support. But on BUYMA, you can find that, and more. Any
questions about fit, color, styling etc., can be asked directly to the
Personal Shopper via the ‘Questions’ button beside the desired item – as
if you were at the store trying it on yourself.

Limited Edition Collections

BUYMA is proud to introduce in mid-July 2016, a BUYMA-exclusive
collection of one of Japan’s most internationally renowned fashion
designers who is not only a regular participant of Paris Fashion Week,
but also an official emblem sponsor for the 2000 Sydney Olympics!

For more information please visit BUYMA (https://www.buyma.us).


Arisa Kurasako, +81-3-6894-7772