Enjoy Life Foods Expands Digital and Mobile Technologies as Millennials Drive Free-From Category

Leader in Free-From Foods Poised to Reach Growing Demographic

Life Foods
, the leading brand in the growing Free-From category, has
expanded its digital and mobile technologies to reach the millennial
demographic driving the Free-From space with the addition of
loyalty-based app, Ibotta;
nutrition and food allergy research app, ContentChecked;
and Ingredient
, a food-based app that takes the guesswork out of finding the
right products, tastes and preferences through label transparency for
thousands of specialty foods. The new technologies are intended to
better help the brand meet the needs of consumers ages 18-34.

“Millennials are the driving force behind the Free-From boom, and with
sixty percent of the demographic keeping potentially harmful ingredients
in mind when purchasing their food, it was important that Enjoy Life
position itself early on to reach them where they gain most of their
product knowledge – on their mobile devices,” said Joel Warady, chief
sales and marketing officer of Enjoy Life Foods. “Enjoy Life prides
itself on being a leader in the Free-From category, and has worked
tirelessly to be the driving brand owning the number one sub-category of
Free-From, allergy-friendly foods. With the new digital and mobile
technologies that Enjoy Life has integrated into its program, we believe
we are better positioned as a brand to reach the millennial consumer
than any other brand out there.”

The integrations follow Enjoy Life’s recent leadership expansion to
bolster aggressive growth across North America, further strengthening
the demand for Free-From from the 84 percent of Americans buying
Free-From foods because they believe them to be more natural or less
processed, according to Mintel.

“Consumers are always looking for new ways to learn about and interact
with their favorite brands, and Ibotta is thrilled to have partnered
with Enjoy Life to effectively reach millennials in a fun and
interactive way that raises brand awareness and engagement in the palm
of their hands,” said Kane McCord, chief operating officer of Ibotta.
“Having successfully worked with more than 500 CPG brands, Ibotta is
excited to provide an easy way for millennials to shop for Enjoy Life
online, submit receipts and link their loyalty accounts. Through our
partnership, Enjoy Life is truly positioning itself as an early adopter
and a front-runner in the adoption of mobile technology in the Free-From

In addition to purchasing Enjoy Life products via mobile platforms,
Enjoy Life is available at Whole Foods Market, Kroger, Target, Sprouts
Farmer’s Market, Walmart, Albertsons, Vitacost.com, Amazon and more. For
more information, visit www.enjoylifefoods.com.

All Enjoy Life products are Certified Gluten-Free and Non-GMO Project
Verified and free-from the top eight most common food allergens,
identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and

About Enjoy Life Foods

Life Foods
is the leading brand in the growing Free-From category,
featuring a robust portfolio of Certified Gluten-Free and Non-GMO
Project Verified products that are free-from the eight most common food
allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy,
fish and shellfish
. Founded with the goal to create great-tasting,
allergy-friendly foods, the Enjoy Life line includes cookies, snack
bars, chocolate bars, baking chocolate, baking mixes, cereals, seed and
fruit mixes, and lentil-based chips, called Plentils, all available in
natural and conventional grocers and mass retailers throughout the
United States and Canada. Enjoy Life’s mission and brand promise is to
deliver safe, better-for-you products free-from the top eight food
allergens, but not free-from taste so everyone can Enjoy Life to the
Fullest! To learn more about Enjoy Life, visit www.enjoylifefoods.com,
‘Like’ us on Facebook,
or follow us on Twitter.


Rachel Kay Public Relations
Malena Whetro, 858-243-4761