LONDON–(BUSINESS WIRE)–According to the latest research study released by Technavio,
the global household cleaning products market is expected to reach close
to USD 32 billion in revenue by 2019.
This research report titled ‘Global
Household Cleaning Products Market 2015-2019’, provides in-depth
analysis of market growth in terms of revenue and emerging market
trends. This market research report also includes up to date analysis
and forecasts for various market segments and all leading regions.
Request sample report: http://bit.ly/1Q4RRoZ
“By investing in household cleaning products consumers seek to fulfill
their social and hygienic needs which include, food storage, controlling
garbage, and sterilization of household surfaces. With changing
lifestyles, consumer outlook and preference towards household cleaning
products is predicted to change substantially during the forecast
period,” said Arushi Thakur, one of Technavio’s lead analysts for cosmetics
“The inherent need for a healthy and pleasant environment at home is
making people spend more on household cleaning products with different
fragrances. As consumers seek to elevate their overall sense of
well-being, the market is witnessing a growing prevalence of fragrance
products. Adding to this, complex lifestyles have left consumers with
little or no time to clean their homes, and this trend is anticipated to
augment immense demand for convenient and more effective products.
Improved living standards and increased income will further drive
consumers to opt for premium priced and aesthetically appealing
cleansers over the next four years,” added Arushi.
Major segments of the global household cleaning products market:
- Surface cleaners
- Household cleaning products
- Toilet cleaners
- Other cleaning agents
Surface cleaners: most dominant segment of the global household
cleaning products market
The surface cleaners segment dominated the global household cleaning
products market in 2014. Developed markets like the US, the UK, Japan,
Canada, and Germany have almost become matured for this segment.
However, increasing per capita consumption of surface cleaners in
emerging markets like China, Brazil, and India is likely to be the major
growth driver for this product segment. This emerging trend will help
retain its domination over the global household cleaning products market
during the forecast period.
Household cleaning products: second largest market for the global
household cleaning products market
Dishwashing products emerged as the second largest segment of the global
household cleaning products market in 2014. Europe is the biggest region
in this segment. The market in Europe accounted for almost 46% of the
global sales of dishwashing products. As per this market forecast, this
segment is likely to retain its market position as the second largest
product segment until 2019.
Toilet cleaners: third largest market for the global household
Toilet cleaners had the third largest market share in 2014. APAC was the
biggest market for toilet cleaners in 2014 with a 39.51% market share.
Consumers’ growing awareness about hygiene has driven the global toilet
cleaners market. Increasing disposable income in the emerging markets in
APAC is likely to drive the growth of this segment.
Other cleaning agents segment of the global household cleaning
Other cleaning agents like bleach had a very low revenue share in the
global household cleaning products market in 2014. Though the market
revenue is likely to grow, the market share is expected to fall by 1.21%
during the forecast period. The declining usage of bleach in mature
markets like the US, the UK, and Germany is likely to be the major
reason for the loss of market share. Its falling application is
attributed to the increasing consumer preference towards liquid and
spray form of disinfectants.
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