Exclusive New DOLE® Premium Celery Hearts Offer Mild Flavor and Satisfying Crunch with Fewer Strings Attached

DOLE® Premium Celery Hearts will be available nationally in time
for Thanksgiving and prime celery recipe occasions

Dole’s exclusive variety is preferred by consumers 9 to 1 over
competing brands

MONTEREY, Calif.–(BUSINESS WIRE)–Dole is making its exclusive, consumer-preferred variety of celery
hearts available nationwide to give fresh vegetable fans from coast to
coast the opportunity to experience the variety’s milder flavor,
snappier crunch and less-stringy texture.

Grown from proprietary seed variety, DOLE Premium Celery Hearts
is being launched nationally in November to ensure all retailers have
ample product in stock for Thanksgiving, the holidays and other upcoming
prime celery recipe occasions.

Shannon Yamada, senior manager of product innovation for Dole Fresh
Vegetables, says that Dole’s Premium Celery Hearts was created
specifically to deliver the three benefits that research shows are most
important to celery consumers: mild flavor, satisfying crunch and a
less-stringy texture. According to a July 2015 In-Home Use Consumer
Guidance Panel, Dole out-performs the competition on all three of these

“We know what celery lovers want, and we’re happy to be able to bring
our preferred variety to our retail partners nationwide. Whether paired
with peanut butter as a healthy kid-friendly snack, chopped in a fresh
salad or soup or cooked in a festive holiday stuffing, Dole has every
celery use covered.”

DOLE Premium Celery Hearts will be available in early November 2015 in
the refrigerated produce section at supermarkets nationwide for the
suggested retail price (SRP). It replaces Dole’s existing celery
offering and features distinctive new packaging emphasizing the premium
nature of the variety.

For more information on Dole’s fresh packaged vegetables, go to www.dole.com,
or visit us at www.facebook.com/Dole.

About Dole Food Company, Inc.

Food Company, Inc.
, is one of the world’s largest producers and
marketers of high-quality fresh fruit and fresh vegetables. Dole is an
industry leader in many of the products it sells, as well as in
nutrition education and research. For more information, visit www.dole.com
or follow us on Facebook at www.facebook.com/dole.


for Dole Food Company, Inc.
Bob Ochsner, (714) 881-2341