Expansion of Distribution Channels Will Significantly Impact the Maternity Personal Care Market in Europe Until 2020, Says Technavio

LONDON–(BUSINESS WIRE)–#ConsumerandRetail–According to the latest market research report by Technavio, the maternity
personal care market in Europe
is expected to reach over
USD 996 million by 2020.

In this report, Technavio
covers the present scenario and growth prospects of the maternity
personal care market in Europe for 2016-2020
. To calculate the
market size, the report considers revenue generated from the retail and
salon sales of maternity personal care products categorized by skin
care, hair care, oral hygiene products, bath products, sun care, and
depilatory products.

“Personal care items such as medicated treatments for dandruff and sun
protection products are considered as drugs. According to the EU
Cosmetics Regulation, these products must receive premarket approval
from the country’s government and can only be sold on a prescription
basis at drug stores. BPC manufacturers are increasingly expanding their
distribution channels to include drug and healthcare stores at the
retailer level along with traditional retail stores such as
hypermarkets, supermarkets, grocery stores, and specialty retailers,”
said Vijay Sarathi, one of Technavio’s lead industry analysts for retail
goods and services

Key leading countries for the maternity personal care market in Europe

  • Germany
  • France
  • Russia
  • Italy
  • Spain

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Germany: largest market for the maternity personal care market in

Germany is the largest country in terms of revenue generated in the
personal care products for maternity market in Europe, with a share of
12.72% in 2015. In the market in Western Europe, the country accounted
for 18.09% of revenue during the same period.

The mean age of women at childbirth in Germany is currently 30 years,
and this number is rising. Subsequently, vendors are increasingly
targeting individuals in the 30-40 years bracket. L’Oréal is one of the
key players in this market and offers leading brands like L’Oréal Paris,
Garnier Fructis, Vive, SoftSheen-Carson, Matrix, and Redken. Another key
vendor is Procter & Gamble, which offers brands like Olay, Pantene, Head
& Shoulders, Crest, Oral-B, Gillette Venus, Clairol, and Wella

France: second largest market for the maternity personal care market
in Europe

France accounted for the second-largest share of the revenue generated
in the personal care products for maternity market in Europe, with
11.13% in 2015. In the market in Western Europe, the country contributed
15.84% of the revenue. Consumers in France have high spending power, and
this has been key to the country’s growth in the European market. With
product awareness increasing among women, demand for products with low
chemical content has been on the rise. However, the country’s decreasing
birth rate will have a considerable negative impact on the market. Apart
from L’Oréal which is one of the key players in this market, Henkel and
Beiersdorf also have significant presence in the country.

Maternity personal care market in Russia

Russia accounted for 8.27% of the personal care products for maternity
market in Europe in 2015, and for 27.82% of the market in Eastern
Europe. Birth rate in the country has been growing, creating more
opportunities for marketers of personal care products. Fertility rate in
the country is also higher than that of the EU by 0.18 births per woman
in 2013. An increase in the population of women in the country has thus
furthered the rise in fertility rate. These factors bodes well for the
market and it is expected to witness steady growth over the course of
the forecast period.

Browse related reports:

Maternity Personal Care Market
in the US 2016-2020

Global Personal Care Ingredients
Market 2016-2020

Organic Personal Care Products
Market in the US 2016-2020

Global Personal Care Packaging
Market 2015-2019

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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Technavio Research
Jesse Maida
Media & Marketing Executive
+1 630 333 9501
UK: +44 208 123 1770