Fans to Decide Who Features on the Cover of EA SPORTS FIFA 17

Four FIFA 17 Ambassadors Compete For the Cover in a Fan Vote
Voting
Closes July 19

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic
Arts Inc.
(NASDAQ: EA) today revealed that fans will have the power
to select the cover star of EA SPORTS™ FIFA 17. Four
previously-announced ambassadors (James Rodriguez of Real Madrid C.F.,
Anthony Martial of Manchester United, Eden Hazard of Chelsea FC, or
Marco Reus of Borussia Dortmund) will go head-to-head in the official FIFA
17
Global Cover Vote
.


All voting will take place on the official FIFA
Cover Vote Website
beginning today and running through July 19
at 11:59pm PT. Fans can vote online once per day for their favorite
player and earn extra votes by utilizing the auto-share feature with the
hashtag #FIFA17CoverReward. Fans can also show their support by Tweeting
with the athlete’s hashtag (#FIFA17Hazard, #FIFA17James, #FIFA17Martial
or #FIFA17Reus). The winner will be revealed on the official FIFA
Cover Vote website
later in July.

Watch the Cover Vote trailer here.

FIFA 17’s four cover contenders – all individually known for
their attacking style of play – are also global
ambassadors for FIFA 17
and worked with EA SPORTS to
influence gameplay and bring innovation to the way players think and
move, physically interact with opponents, take set pieces, and use new
techniques in attack.

“James, Martial, Hazard, and Reus represent exciting, attacking football
and epitomize the innovative play that fans can expect in FIFA 17,”
said Nick Channon, Senior Producer for EA SPORTS FIFA. “We’re excited to
see fans rally around their favorite players and see who they select as
the cover star for the franchise, and the footballer who will represent FIFA
17
globally.”

With innovative gameplay features that let fans own every moment on the
pitch, FIFA 17 brings an overhaul to Physical Play, a Set Piece
Rewrite, New Attacking Techniques and a brand new Active Intelligence
System. Fans can learn more about new
features to FIFA 17
by visiting FIFA 17’s website, and also
by becoming an EA SPORTS FIFA Insider (http://easports.com/fifa).
Fans can also join the EA SPORTS FIFA community http://www.facebook.com/easportsfifa
and follow us on Twitter
@easportsfifa
and, Instagram.

EA SPORTS FIFA 17 is developed by EA Vancouver and will be
available in North America on September 27 and worldwide on September 29
on Origin™
for PC
, Xbox One the all-in-one games and entertainment system from
Microsoft, PlayStation®4 computer entertainment system, Xbox 360® games
and entertainment system and PlayStation®3 computer entertainment
system. The game is not yet rated.

Fans who pre-order FIFA 17 Super Deluxe Edition can get up to 40
FIFA Ultimate Team™ Jumbo Premium Gold Packs, Team of the Week loan
players, and other FUT content. Click here
to read about all our available pre-order offers. EA Access*
members on Xbox One and Origin Access* members on PC can play the
game early with Play First Trials. Stay tuned for more information on
access timing and availability.

FIFA 17 is powered by Frostbite™**. One of the industry’s leading
game engines, Frostbite delivers authentic, true-to-life action, takes
players to new football worlds, and introduces fans to characters full
of depth and emotion.

*CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEE EA.COM/EAACCESS/TERMS
AND http://www.origin.com/store/origin-access
FOR DETAILS.

**Frostbite game engine technology is available on Xbox One, PlayStation
4 and PC platform versions only.

Join the EA SPORTS FIFA community at Facebook
and on Instagram.
Follow us on Twitter @easportsfifa and
use the hashtag #FIFA17.

EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through videogames, including Madden NFL football, EA SPORTS™
FIFA, NHL® hockey, NBA LIVE basketball,
Rory McIlroy PGA TOUR® golf, and EA SPORTS
UFC
®.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, Origin, Ultimate Team, Frostbite, The Sims, Dragon Age,
Plants vs. Zombies and Battlefield are trademarks of Electronic Arts
Inc. and its subsidiaries. John Madden, NFL, NHL, NBA, PGA TOUR, UFC and
FIFA are the property of their respective owners and used with
permission. “PlayStation” is a registered trademark of Sony Computer
Entertainment Inc.

Contacts

Electronic Arts Inc.
Tammy Levine, 650-628-7223
PR and Events,
Global Lead
tlevine@ea.com
or
Jino
Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
Brad
Hilderbrand, 407-386-4246
Senior Publicist
bhilderbrand@ea.com