Fashion Rules at Macy’s for Back to School

Shop all back-to-school fashion and essentials for savings and style
at Macy’s stores and on

Celebrate old school style that’s cool again with 90s
throwback-themed shopping parties, and appearances by actresses Katie
Cassidy and Ashley Rickards in select stores

Plus, shop the limited-edition Love Bravery collection of backpacks,
water bottles, skateboards and more to benefit Born This Way Foundation
and the Elton John AIDS Foundation

NEW YORK–(BUSINESS WIRE)–This fall, Macy’s is helping kids kick off the school year in high
style. With throwback 90s looks ruling the runways, Macy’s is offering
returning students a nod to old school trends, along with incredible
savings on clothing, accessories and dorm items to make this year’s
start to school the most anticipated yet.

“The excitement of heading back to school is punctuated by the art of
back-to-school shopping,” said Cassandra Jones, Macy’s senior vice
president – fashion. “Macy’s aims to make that the ultimate experience,
offering the latest styles and trends in everything from the right
outfit to the right dorm accessories, ensuring students can head back to
class in style.”

Back-to-School Fashion

Junior girls channel the 90s, sporting casual looks with plenty of
attitude, inspired by the grunge style of plaid shirts, distressed denim
and overalls. Denim in all silhouettes is bigger than ever this year,
from dresses to shirts to wide-legged jeans. Paired with chunky
platforms and booties, these iconic 90s pieces get a fun and fresh
update perfect for the classroom.

For young men, the 90s comeback continues with denim styles from classic
to distressed. Cuffed jeans are paired with high-top chukkas, which are
given a trendy update with athletic soles. Tees with graphics of classic
90s video games, TV shows and witty memes give the old school t-shirt
and jeans uniform a modern and quirky bent.

The 90s craze applies to fashion for kids, as well, but in a more scaled
down version. Young girls sporting flannel dresses or cuffed denim will
rock the halls, while boys in graphic throwback tees with gaming and
skateboard images will rule the school in comfort.

Back-to-School Deals

Shoppers will have the best selections to choose from at Macy’s, the
back-to-school destination for savings and style. Find all the go-tos
they can’t live without—tops and tees, rompers and dresses, pants
and jeans—even the true essentials like uniforms. Also, add in all the
finishing touches—from hoodies, sweaters and jackets down to underwear,
socks and shoes. Brands including Levi’s, Betsey Johnson, Benefit,
Martha Stewart Whim, American Rag and Epic Threads have some of the best
deals to match every kid’s preferred school day look. Visit your local
Macy’s store and for savings throughout the season.


Whether a first year away or packing it up for the last time, college
living is cool and trendy with lifestyle essentials from Macy’s. Whim
comforter sets in fresh new patterns offer options to fit each student’s
personal living space. Studying is stylish with Poppin desk sets and
accessories. Colorful letter trays and pencil pouches make organization
fun. A Joy Mangano mini steamer is easy to store in a small dorm living
space and keeps wrinkles away and helps show off new, flawless threads
on campus.

Love Bravery

Macy’s partnered with Grammy®, Tony® and Academy
Award®-winning legend Sir Elton John, along with Grammy and
Golden Globe®-winning icon Lady Gaga to create Love Bravery,
a high-spirited, limited-edition line of clothing and accessories that
inspire compassion and combat prejudice. Perfect for anyone heading back
to school, Love Bravery includes shirts, sweats, outerwear, clutches,
backpacks, scarves, beanies, keychains, pins and even speakers, water
bottles and skateboards, all rendered in vibrant graphic prints and
designs that fuse both artists’ renowned musical talent and revered
inimitable style. Love Bravery is sold exclusively at select Macy’s
stores and on, with 25 percent of the purchase
price benefitting Born This Way Foundation and the Elton John AIDS
Foundation, and will be available globally later this year. All
donations from the limited-edition line, on sale through Aug. 30, 2016,
will be made to Born This Way Foundation, which will use 50 percent to
support the Elton John AIDS Foundation.

In-Store Celebrations Nationwide

Macy’s is throwing back to the 90s through in-store themed events
nationwide that prove everything old is cool again. On Saturdays from
Aug. 6 to 27 at select stores, Macy’s will host throwback-themed
shopping parties with awesome activities, including styling tips and
fashion must-haves, photo booths with totally 90s props, and a DJ
spinning old school beats. Cosmetic outposts with makeup artists will
provide 90s-inspired beauty makeovers to show how to flawlessly achieve
a throwback look with a modern twist. To add to the excitement,
actresses Katie Cassidy and Ashley Rickards will be making several store
appearances for a photo-op and meet and greet with customers. For the
4*1*1, visit

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 734
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s
Thanksgiving Day Parade®, as well as spectacular fashion
shows, culinary events, flower shows and celebrity appearances. Macy’s
flagship stores — including Herald Square in New York City, Union
Square in San Francisco, State Street in Chicago, and Dadeland in Miami
and South Coast Plaza in southern California — are known
internationally and are leading destinations for visitors. Building on a
more than 150-year tradition, and with the collective support of
customers and employees, Macy’s helps strengthen communities by
supporting local and national charities giving more than $69 million
each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at


Macy’s Media Relations
Billy Dumé, 646-429-7449
Media Relations
Tracy Davis, 646-429-7470