Bank’s SU2C Debit and Credit Cards, #howifight Social Media Campaign
and SU2C Nights at Minor League Ballparks Help Make Milestone
CINCINNATI–(BUSINESS WIRE)–Two years ago, Fifth Third Bank asked the question: Could a bank help
Today, Fifth Third Bank surpassed $6 million in donations to Stand
Up To Cancer (SU2C) through contributions from its SU2C credit card
and debit cards, a social media campaign centered on #howifight, and
SU2C Nights at Minor League ballparks.
Since beginning the collaboration in 2013, Fifth Third has launched
several campaigns that provide opportunities for customers and community
members to help in the fight against this disease by donating to SU2C’s
innovative research programs.
The #howifight campaign launched in July, coinciding with more than a
dozen “SU2C nights” that Fifth Third Bank held at Minor League
Ballparks, raising additional money for SU2C.
During the campaign, Fifth Third encouraged people to share stories on
social media about how they fight cancer. Fifth Third donated $1 to SU2C
for each eligible post using the #howifight hashtag on Twitter,
Facebook, Instagram and Vine. More than 35,000 stories were shared, many
of which were illustrated and highlighted on Fifth Third Bank’s website
“We are thrilled to reach this donation milestone,” said Maria Veltre,
executive vice president and chief marketing officer for Fifth Third
Bancorp. “We know with Stand Up To Cancer’s collaborative research
approach, these dollars work hard to find better treatment options.”
One in two men and one in three women in the United States will be
diagnosed with cancer in their lifetime, according to statistics
collected by the Surveillance Epidemiology and End Results program at
the National Cancer Institute.
SU2C, a program of the Entertainment Industry Foundation, a 501(c)(3)
charitable organization, is a breakthrough initiative that raises funds
to accelerate innovative cancer research, enabling scientific
collaboration in order to get new therapies to patients quickly. To
date, SU2C has funded 162 clinical trials, enrolling more than 6,000
Fifth Third supports this collaborative approach and is committed to
finding different ways to improve people’s lives and better our
communities. As such, Fifth Third began working with SU2C in 2013 when
the Bank introduced its Fifth Third SU2C debit and credit cards, which
raise funds to support SU2C research through every qualifying purchase
made using those cards. Fifth Third Bank is the only card issuer to
offer the SU2C payment cards.
“We are so grateful to Fifth Third Bank for their continued support and
are thrilled to reach this fundraising milestone through its campaign,”
said Rusty Robertson, SU2C co-founder. “The generosity of Fifth Third
and its customers will help SU2C continue supporting innovative research
and save more lives now.”
About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $142 billion in
assets and operates 1,295 full-service Banking Centers, including 99
Bank Mart® locations, most open seven days a week, inside select grocery
stores and 2,650 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois,
Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and
North Carolina. Fifth Third operates four main businesses: Commercial
Banking, Branch Banking, Consumer Lending, and Investment Advisors.
Fifth Third is among the largest money managers in the Midwest and, as
of September 30, 2015, had $297 billion in assets under care, of which
it managed $25 billion for individuals, corporations and not-for-profit
organizations. Investor information and press releases can be viewed at www.53.com.
Fifth Third’s common stock is traded on the NASDAQ® Global Select Market
under the symbol “FITB.” Fifth Third Bank was established in 1858.
Copyright © 2015. Fifth Third Bank, Member FDIC, Equal Housing Lender,
All Rights Reserved.
Fifth Third Bank
Laura Trujillo, 513-534-4361