Filene’s Basement® Returns! Beloved Retailer Launches E-Commerce Destination Empowering Shoppers to “Find What’s You”

At FilenesBasement.com, Iconic Discount Shopping Brand Brings the
“Thrill of the Hunt” Online

NEW YORK–(BUSINESS WIRE)–Attention discount shoppers: Filene’s Basement® is back! The beloved
retailer, made famous for initiatives like its annual “Running of the
Brides” event, has made an online-only comeback, offering over one
million items in a constantly evolving selection of name brand and
designer men’s, women’s and children’s apparel, accessories, shoes,
beauty, bridal and home goods at up to 70 percent off.
FilenesBasement.com now delivers the brands and savings shoppers
expected from the original Filene’s Basement stores, coupled with a
unique and personalized online shopping experience.

“Filene’s Basement has a storied history and so many of its loyal
customers who grew up shopping at ‘The Basement’ feel a deep personal
attachment to the brand,” said Matt Messinger, President and CEO of
Trinity Place Holdings Inc. (“Trinity”), the parent company behind the
new website. “The launch of FilenesBasement.com marks the return of one
of the most innovative and iconic US retailers. We’ve taken our time to
carefully research the online retail space, and communicate with our
former faithful customers and soon to be new shoppers about their
desired experience with our brand. We believe the result will be the
natural online evolution of that classic, one-of-a-kind Filene’s
Basement shopping experience.”

Hearkening back to the Filene’s Basement heritage, the merchandise
represents a mixture of traditional brands and up and coming designers.
The site also boasts a robust and growing bridal category, reflecting
the brand’s historic strength in the bridal space. Yet instead of
overwhelming customers with a myriad of choices, FilenesBasement.com
learns shopper style preferences over time so that the merchandise
presented is specifically tailored to a customer’s personal sense of
style.

These recommendations are based not only on customer search, purchase
and browsing habits, but on direct customer interaction with the
website’s unique personalization tools, as seen below. These tools
foster a true “thrill of the hunt” shopping experience online.

  • Style Survey – Upon entry to the site, shoppers will be invited to
    answer an optional string of questions to determine their personal
    style. FilenesBasement.com will then have a better idea of the user’s
    own personal style.
  • My Style Feed – The feed is a customized shopper homepage, which
    features customer-set filter preferences by brand, gender, price and
    product category. There are 100 percent editable filter settings, and
    customers can receive email alerts based on new products that fit
    their settings. “My Style Feed” also features product recommendations
    based on user preferences and interests.
  • My Basement – This simple, default-private wish list is designed for
    personal style and product curation, and as a place to stash goodies
    or compile an outfit or collection.
  • Style Stories – Style Stories are real stories from
    FilenesBasement.com shoppers and style influencers. Filene’s Basement
    looks to its fans and customers to tell their style stories and share
    content to show off their finds on the public homepage and celebrate
    what makes their style their own.

“From classic brands to designer finds, bridal treasures to home
must-haves, there’s something for everyone at FilenesBasement.com,” said
Mara Wedeck, CMO of FilenesBasement.com. “Our goal is to empower
shoppers to simply and confidentially find ways to uniquely express
their own style. With access to hundreds of thousands of designer
products, we hope FilenesBasement.com will help everyone ‘find what’s
you’ in their own unique way.”

For more information on launch or to sign up to receive the latest from
Filene’s Basement, please visit FilenesBasement.com.
You can also follow FilenesBasement.com on its social channels for more
shopping tips, deals, and history of the brand. Be sure to follow
Filene’s Basement on Facebook,
Twitter,
Pinterest,
and Instagram.

About Trinity Place Holdings Inc.

Trinity Place Holdings Inc. is a real estate holding, investment and
asset management company, which also controls a variety of
consumer-sector intellectual property rights and significant net
operating tax losses. The business primarily owns, invests in, manages,
develops and/or redevelops real estate assets and/or real estate related
securities.

Trinity Place Holdings Inc. currently owns significant real estate
assets in three states. Trinity’s assets include real estate in the
Westbury, New York, Paramus, New Jersey, and West Palm Beach, Florida
markets, as well as “Trinity Place,” one of Lower Manhattan’s premier
development sites. Trinity’s intellectual property includes rights
related to certain assets of Syms Corp. and Filene’s Basement holdings
and trademarks. Trinity is currently traded OTC under the symbol TPHS.
More information on Trinity can be found at www.trinityplaceholdings.com.

Contacts

Allison+Partners
Megan Carroll, 646-428-0649
FilenesBasement@allisonpr.com