Fireman’s Brew Signs Agreement with Investment Bank Monarch Bay Securities, LLC

Los Angeles-based craft beer company engages Monarch for strategic
investment banking needs

LOS ANGELES–(BUSINESS WIRE)–Fireman’s
Brew
, a Los Angeles-based craft beer company founded by two
firefighters, today announced that it has signed a Placement Agent and
Advisory Services Agreement with Monarch Bay Securities (MBS), an El
Segundo-based full-service investment bank involved in corporate
finance, mergers and acquisitions, sales and trading, and other capital
market services.

“We’re pleased to have Monarch Bay Securities in our corner and advising
us on best practices for our investment banking strategy,” said David
Johnson, Chief Financial Officer for Fireman’s Brew. “Our mission to
become a national, household brand will be further solidified by working
with their skilled team.”

MBS will serve as the exclusive placement agent to assist and advise the
fast-growing craft beer company in raising new equity and/or debt
capital. Proceeds will be used to build a Research and Development
brewery and tasting room in Southern California, expansion of Fireman’s
Brew’s award winning products and distribution channels, and an
increased investment in sales and marketing.

“We’re honored to be working with Fireman’s Brew as their financial and
strategic advisor to support the company in meeting all of its current
and future financing needs,” said Keith Moore, Chief Executive Officer
for Monarch Bay Securities.

Fireman’s Brew features a collection of micro-brewed beers that are
created using only the finest of all-natural ingredients to deliver
bold, full-flavored, traditional tastes and easy drinking refreshment.
Fireman’s Brew’s three award-winning beers include:

  • Fireman’s Brew: Blonde (Pilsner-style Lager; 5.0% ABV)
  • Fireman’s Brew: Brunette (German-style Doublebock; 8.0% ABV)
  • Fireman’s Brew: Redhead (Amber Ale; 5.5% ABV)

Conceived by two Los Angeles-based firefighters after extinguishing a
brushfire in the local mountains, Fireman’s Brew, a California
Corporation, grew out of their vision to create a premium line of
handcrafted ales and lagers that would quench their thirsts after an
exhausting day on the firelines.

In addition, the Company is committed to giving back to the firefighter
community upon which it was founded by donating a portion of Company
proceeds to the National Fallen Firefighters Foundation – the nation’s
leading non-profit organization dedicated to honoring fallen
firefighters and providing assistance to their surviving families.

For more information on Fireman’s Brew visit http://www.firemansbrew.com
or please contact:

Fireman’s Brew
20954 Osborne St.
Canoga Park, CA 91304
Telephone:
(818) 341 – 0343
Email: investors@firemansbrew.com

Non-Solicitation

This press release shall not constitute an offer to sell or the
solicitation of an offer to buy any securities described herein, nor
shall there be any sale of these securities in any state or other
jurisdiction in which such offer, solicitation or sale would be unlawful
prior to registration or qualification or pursuant to applicable
exemptions under the securities laws of any such state or other
jurisdiction.

About Fireman’s Brew:

Extinguish Your Thirst! with Fireman’s Brew, a premium line of
microbrewed beers created by two Los Angeles-based firefighters. Based
in Canoga Park, California., Fireman’s Brew has quickly become one of
the fastest growing craft beer brands in California and beyond. Created
using only the finest of all-natural ingredients, Fireman’s Brew offers
a selection of three microbrewed beers for off-duty refreshment.
Originally created by firefighters for firefighters, Fireman’s Brew is
committed to giving back to the firefighter community and donates a
portion of its proceeds to the National Fallen Firefighters Foundation
in Emmitsburg, Maryland. www.firemansbrew.com

About Monarch Bay Securities, LLC.

Headquartered in El Segundo, California, Monarch Bay Securities (member
FINRA/SIPC), is a full-service investment bank involved in corporate
finance, mergers and acquisitions, sales and trading and other capital
market services. For more information on Monarch Bay Securities, please
visit www.mbsecurities.com.

Forward-Looking Statements

This press release contains “forward-looking statements.”. Those
statements include statements regarding the intent, belief or current
expectations of Fireman’s Brew and members of its management team as
well as the assumptions on which such statements are based. Such
forward-looking statements are not guarantees of future performance and
involve risks and uncertainties, and that actual results may differ
materially from those contemplated by such forward-looking statements.
The Company undertakes no obligation to update or revise forward-looking
statements to reflect changed assumptions, the occurrence of
unanticipated events or changes to future operating results.

Contacts

Coast Public Relations
Melissa Penn, 323-605-3361
melissa@coastprgroup.com