FIRST RESPONSE™ Joins RESOLVE: The National Infertility Association to Observe National Infertility Awareness Week®

EWING, N.J.–(BUSINESS WIRE)–Church & Dwight Co., Inc., the makers of FIRST RESPONSE™ stands as a
proud partner of RESOLVE: The National Infertility Organization
committed to giving families the access they deserve to all family
building options. Since 1989, National Infertility Awareness Week has
inspired a movement to reduce stigma and educate the public about the 1
in 8 women and couples struggling to build a family.

“We are honored to partner with RESOLVE to assist couples in their
journey to parenthood, as they take control of their fertility by
offering health education and information and a full line of
over-the-counter products, available as close as the nearest drug
store,” says Wendy Bishop, Group Brand Manager, FIRST RESPONSE.
“We aim to help women better understand their reproductive health and
fertile window for a successful journey to conception.”

FIRST RESPONSE™ is dedicated to women’s health, offering: easy-to-take First
Response PreNatal & PostNatal Health Multivitamin Gummies
, with
essential nutrients such as folic acid and iodine, First
Response Digital Ovulation Test
, providing a clear “YES+” or “NO-”
result to predict the most fertile days of the month, Pre-Seed
“fertility-friendly” lubricant to mimic fertile fluids and support sperm
on their journey, and First
Response™ Early Result Pregnancy Test
that can detect pregnancy up
to 6-days sooner than your missed period to begin making healthy choices
and limit exposure to hazards as early as possible.

RESOLVE, established in 1974, is dedicated to ensuring that women,
including the 12% of married women having trouble getting pregnant or
sustaining a pregnancy, and couples facing challenges on the journey to
building a family are empowered by knowledge, supported by community,
united by advocacy, and are inspired to “Listen up!” and give voice and
access to all options for family building.

“The theme of the 2017 National Infertility Awareness Week® is ‘Listen
Up!’ and RESOLVE is honored to team up with FIRST RESPONSE to
bring together the entire infertility community and call attention to
these important issues,” says Barbara Collura, RESOLVE’s President/CEO.
“By giving voice to those impacted, we have an opportunity to raise
awareness about the many barriers women and couples face in pursuit of
growing a family.”


Jaimie Weiner, 646-964-4446
Schwarz, 703-556-7172