Grocer to Donate 1 Gallon of Milk for Every 4 Participating Cereals
Purchased May 4-May 10
SALISBURY, N.C.–(BUSINESS WIRE)–Beginning today, Food Lion customers can help provide nutrient-rich
gallons of milk to their local food banks by purchasing four
participating cereals through May 10.
The promotion, a Food Lion Feeds initiative in partnership with Feeding
America®, is part of The Great American Milk Drive®,
the first nationwide program to deliver gallons of milk to families in
“Milk is one of the most highly-requested items by food banks, but it is
rarely donated, leaving many families with limited access to the
essential nutrients milk can provide,” said Christy Phillips-Brown,
media and community relations director for Food Lion. “We’re proud to be
a part of this initiative, which will allow us to provide thousands of
gallons of milk to those in need to help them nourish their families.”
In order to “give a gallon,” customers must purchase four participating
cereals, which include Corn Pops®, Apple Jacks® and Froot Loops®.
About Food Lion
Food Lion, based in Salisbury, N.C., since 1957, has nearly 1,100 stores
in 10 Southeastern and Mid-Atlantic states and employs more than 65,000
associates. By leveraging its longstanding heritage of low prices and
convenient locations, Food Lion is working to own the easiest full shop
grocery experience in the Southeast, anchored by a strong commitment to
affordability, freshness and the communities it serves. Through Food
Lion Feeds, the company has committed to provide 500 million meals to
individuals and families in need by the end of 2020. Food Lion is a
company of Delhaize America, the U.S. division of Brussels-based
Delhaize Group (NYSE: DEG). For more information, visit www.foodlion.com.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads
the fight against hunger in the United States. Together, we provide food
to more than 46 million people through 60,000 food pantries and meal
programs in communities across America. Feeding America also supports
programs that improve food security among the people we serve; educates
the public about the problem of hunger; and advocates for legislation
that protects people from going hungry. Individuals, charities,
businesses and government all have a role in ending hunger. Donate.
Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org,
find us on Facebook
or follow us on Twitter.
The Milk Processor Education Program (MilkPEP), Washington, D.C., is
funded by the nation’s milk companies, who are committed to increasing
fluid milk consumption. The MilkPEP Board runs the Milk Life campaign, a
multi-faceted campaign designed to educate consumers about the powerful
nutritional benefits of milk – with 9 essential nutrients, including
high-quality protein, in each 8 ounce glass. For more information, go to
milklife.com. Lowe Campbell Ewald is creative agency for the Milk Life
campaign – from America’s milk companies.
Courtney James, 704-310-3768