Ford Gives Real-World Truck Customers Insider Access to All-New F-Series Super Duty Testing

  • Five F-Series Super Duty customers will witness all-new F-Series Super
    Duty development, testing and capabilities before anyone else and
    share their stories through We Own Work video series
  • Customers chosen from industries that rely on heavy-duty pickup
    trucks, including forestry; manufacturing; highway maintenance;
    electric, gas and sanitation; and oil and gas extraction
  • First We Own Work video debuts next month; the six-part series will
    demonstrate Super Duty’s tough, smart and capable attributes,
    including how weight savings from high-strength, military-grade,
    aluminum alloy are reinvested to make the truck stronger

DEARBORN, Mich.–(BUSINESS WIRE)–No actors, no stunts. Five real-world heavy-duty truck customers have an
all-access insider pass to see how the all-new Super Duty – the
toughest, smartest, most capable Super Duty ever – lives up to its Built
Ford Tough promise.

These truck customers will witness torture testing of the all-new
F-Series Super Duty before anyone else in the six-part We Own Work video
series. The first video – to be posted next month at
– will introduce these truck customers and provide background on their
businesses and how they use their fleet of Super Duty trucks.

“We’re taking these customers behind the scenes to witness what goes
into development and testing of the new Super Duty,” said Craig Schmatz,
Ford F-Series Super Duty chief engineer. “Every day these customers work
hard and rely on our trucks. They know better than anyone what it takes
to get the job done and how Super Duty can make that happen.”

Each participant represents an industry where workers trust F-Series
Super Duty more than any other truck to get the job done, including
forestry; manufacturing; highway maintenance; electric, gas and
sanitation; and oil and gas extraction. Each brings unique insight into
the capabilities of Super Duty.

Later episodes will explore how weight savings from high-strength steel
and high-strength, military-grade, aluminum alloy are reinvested to
create a Super Duty that can tow and haul more than ever with innovative
new driver-assist technology developed specially for heavy-duty truck

“There’s no better way to demonstrate the power and capability of Super
Duty than through the hands and eyes of our toughest customers,” said
Schmatz. “We’re letting them put Built Ford Tough to the test.”

Each video in the series will demonstrate key attributes of the Ford
F-Series Super Duty.

Toughest, smartest, most capable Super Duty ever

The all-new F-Series Super Duty pickup is Ford’s toughest, smartest,
most capable Super Duty ever.

Built on an all-new, high-strength steel frame, the truck has a
segment-first, high-strength, military-grade, aluminum-alloy body with
stronger axles, springs and suspension that work as hard as Super Duty

Additionally class-exclusive new driver assistance features make Super
Duty the smartest of the heavy-duty lineup, including all-new SYNC®
3 in-vehicle connectivity, Trailer Reverse Guidance and Adaptive Cruise
Control. F-Series Super Duty tows and hauls more than ever with its
capable and powerful Ford-engineered, Ford-built gasoline and diesel
engines and transmissions – outperforming the outgoing truck’s 31,200
pounds of maximum towing capability and best-in-class 40,400-pound gross
combined weight rating.

F-Series leads the pack

Ford F-Series has a long-standing reputation as a leader and innovator
in the heavy-duty truck industry, proven by its popularity among
customers. F-Series has been the top-selling truck in the United States
for 39 consecutive years and the best-selling vehicle for 34 consecutive

Super Duty underpins Ford’s commitment to continuously provide advanced
powertrains and innovative technologies that answer customer demands.

About Ford Motor Company

Motor Company
is a global automotive and mobility company
based in Dearborn, Michigan. With about 199,000 employees and 67 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of Ford
cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury
vehicles. At the same time, Ford is aggressively pursuing emerging
opportunities through Ford Smart Mobility, the company’s plan to be a
leader in connectivity, mobility, autonomous vehicles, the customer
experience, and data and analytics. For more information regarding Ford,
its products worldwide or Ford Motor Credit Company, visit

For news releases, related materials and high-resolution photos and
video, visit


Ford Motor Company
Mike Levine, 313.323.6854
Enoch, 313.594.7933