Fragrance West Names Christina Fiduccia as President

Personal Care and Fragrance Industry Expert Leads West Coast
Perfumery and Manufacturing House through Next Growth Phase

VAN NUYS, Calif.–(BUSINESS WIRE)–Fragrance
, the only fully-operational fragrance laboratory and
manufacturer on the West Coast, today announced the appointment of
Christina Fiduccia as president. Fiduccia brings to Fragrance West more
than 20 years of experience in the beauty, personal care and fragrance
industries. Now at the helm of this progressive company, Fiduccia is
positioned for success in leading Fragrance West through its next growth

“Christina played a major role in helping to develop Fragrance West into
the creative perfumery and manufacturing company it is today,” said
Julie Wubbena, chief finance officer and board member of HORN,
the parent company of Fragrance West. “While running the HORN Care
Elements business, she also assisted in the management and growth of
Fragrance West from general operations to R&D, sales and marketing, and
championing other significant contributions to prepare for its continual
ascension as a major industry player. With Christina as president, I am
confident that Fragrance West will continue to reach many new heights.”

Fiduccia was promoted to the role of president of Fragrance West from
her position as vice president of HORN Care Elements, a distributor of
specialty ingredients for the personal care industry. She spearheaded
building this strategic business unit for HORN, displaying her deep
management experience and technical training in the personal care and
fragrance industries. Prior to joining HORN, Fiduccia’s background
involved technical sales and marketing in the personal care and
fragrance industries, bolstered by her years in process engineering and
research and development in the personal care/finished goods sector.

“I am thrilled for this next chapter in my career within the HORN family
of companies,” said Fiduccia. “The Fragrance West team is incredibly
creative, and the company is uniquely positioned to strengthen its
leadership in the fragrance industry. I envision a bright future for
Fragrance West, and I am dedicated to leading the team to fully realize
that potential.”

About Fragrance West

Established in 2008, Fragrance West is the only fully-operational
fragrance laboratory and manufacturer on the West Coast, creating aromas
for perfumes and colognes, household, personal care, hair care and air
care products. Fragrance West is a team dedicated to delivering
exceptional customer service and high-quality fragrances with laboratory
capabilities including creative perfumery, analytical, applications and

Fragrance West is a subsidiary of HORN,
one of North America’s premier distributors of specialty ingredients and
raw materials. HORN’s specialized market segments encompass six distinct
distribution business units: Coatings and Building Materials, Advanced
Materials, Nutraceuticals, Care Elements, FoodTech and Animal Wellness.
For more information on Fragrance West, please call (818) 781-2584.


For Fragrance West
Ella Pochay, 714-523-8050 ext. 678