FreshGrade Raises an Additional $11.6 Million to Connect Teachers, Parents and Students

KELOWNA, British Columbia–(BUSINESS WIRE)–FreshGrade,
one of the fastest growing education platforms for teachers, parents and
students, has finalized an $11.6 million Series A round led by Relay
Ventures and including Reach Capital, Accel Partners and Emerson
Collective. The Series A round brings FreshGrade’s total funding to
$15.9 million.

Today, FreshGrade is used by more than one million teachers, parents and
students in 70 countries worldwide and in all 50 U.S. states. The
additional funding will help fuel the success of FreshGrade’s customers
and growth for FreshGrade.

“We truly believe in the mission of FreshGrade and are proud to continue
our support for them,” said Jennifer Carolan, co- founder and general
partner at Reach Capital. “It is vital that assessments align to a more
holistic approach to teaching and learning. FreshGrade responds to this
need with a beautifully-designed solution that not only engages parents,
but truly supports and celebrates a child’s growth.”

The idea for FreshGrade started with one word: nothing—the answer
every parent hears when they ask the question, “What did you do at
school today?” Serving as a window into the classroom, FreshGrade’s
learning collaboration system captures, documents and communicates
progress through digital learning portfolios, thus improving outcomes
for all students.

With FreshGrade, teachers and students can easily capture learning
artifacts from the classroom—including videos, pictures, audio
recordings, links, documents and notes—and upload them to an online
portfolio where parents, students and other teachers can access them.
Teachers can also map learning objectives to assessments and activities
to ensure lessons are focused and early intervention strategies can be
created for struggling students.

FreshGrade was co-founded in 2011 by Lane Merrifield and Steve Wandler.
Merrifield also co-founded Club Penguin, the highly popular social site
for kids, which sold to Disney for $350 million in 2007. Wandler founded
YourTechOnline.com, which was acquired by SupportSoft, Inc., and became
the No. 1 ranked Online Tech Support Company in North America.

“Despite the advances in technology, we noticed that teachers and
districts struggled with a lack of awareness and engagement among
parents and the issue of impactful engagement remained unsolved,” said
Merrifield. “FreshGrade is the solution, as it presents the opportunity
for teachers, parents, and students to move beyond simple report cards
and truly follow and understand throughout the year how the child is
developing and improving.”

FreshGrade’s platform has enabled the creation of digital portfolios for
students that have generated more than 3 million artifacts to date.
Teachers, schools and districts incorporating FreshGrade are seeing that
students are performing better and are more engaged in their learning.

“FreshGrade has allowed us to continue building upon our already strong
foundation of parent-teacher communication in a way that further
strengthens parent involvement and improves student achievement,” said
Wanny Hersey, superintendent at Bullis Charter School. “Personalized
learning is the cornerstone of Bullis. Incorporating FreshGrade in the
classrooms helps us better understand the specific challenges students
are facing, cultivate a goal-oriented plan, and seamlessly communicate
their progression over time.”

FreshGrade continually offers a robust list of unique features for
teachers, parents and students who can access Fresh- Grade from any
modern web browser, download the free FreshGrade app on any iOS or
Android device, and install a fully compatible app to their Chromebooks.
FreshGrade is the most sophisticated and robust portfolio and assessment
suite available for iPad. A paid administration version of FreshGrade
with custom integrations that provides school and district
administrators with a view of the collective progress and engagement of
their users in real-time is also available. For more information about
FreshGrade, please visit www.freshgrade.com.

About FreshGrade

FreshGrade was founded in 2011 by Lane Merrifield and Steve Wandler, and
is headquartered in Kelowna, British Columbia. Designed by world-class
developers in collaboration with teachers and parents, FreshGrade is an
education re- source for teachers, parents and administrators that
mirrors how people communicate and use technology today, opening a
window into the classroom to ensure maximum student engagement and
progress. FreshGrade’s mission is to focus on the minimizing the
challenges facing teachers in the 21st century classroom and providing
opportunities to streamline lesson planning and assessment, as well as
allow for more time spent working with students and communicating with
parents. Learn more at www.freshgrade.com
or connect with FreshGrade on Facebook
or Twitter @FreshGrade.

Contacts

Dittoe PR on behalf of FreshGrade
Greta Snell, 317-202-2280 XT 29
greta@dittoepr.com