From Tickets to Tastings: American Express Introduces The Anniversary Collection to Celebrate 25 Years of the Membership Rewards® program

  • Make-A-Wish® Partnership Helps Grant 25 Wishes for Children with
    Life-Threatening Illnesses

NEW YORK–(BUSINESS WIRE)–To celebrate 25 years of the Membership Rewards program, American
Express (NYSE:AXP) debuted the Anniversary Collection, a curated
collection of premium entertainment, sports and dining experiences, all
available with Membership Rewards points. The collection opens up
once-in-a-lifetime experiences for Card Members, with rewards ranging
from a private dinner alongside Michelangelo’s David at the Galleria
dell’Accademia to sought-after and sold-out tickets to see marquee
artists, bands and theatre performances, including Hamilton (on
Broadway). Eligible Card Members enrolled in the Membership Rewards
program can shop the collection by visiting

“Since we created the first credit card reward program in 1991, our Card
Members have fueled millions of rewarding and extraordinary experiences
with Membership Rewards points,” said Christopher Cracchiolo, VP
Membership Rewards & Loyalty Benefits, American Express. “We’re thanking
our Card Members by bringing together some of the most exclusive access
we have, and opening up those experiences to Card Members on points. We
also wanted to make extraordinary experiences happen for those in need,
and we’re thrilled to work with Make-A-Wish to help grant 25 wishes this

American Express Card Members can join in making wishes a reality by
using Membership Rewards points for a donation to Make-A-Wish.

With the Anniversary Collection, Card Members can use points to:

  • See Broadway’s HamiltonTickets for Broadway’s hit
    musical Hamilton
    live in New York
  • Learn how to maximize points and miles – A one-on-one
    with The
    Points Guy
    , Brian Kelly, a renowned travel and points expert who
    has used millions of points and miles to travel around the world
  • Enjoy a private dinner inside the Galleria dell’Accademia, home of
    Michelangelo’s David
    – Private tour of the Galleria dell’Accademia
    led by Count Vittorio Carioni, followed by a Tuscan dinner inside the
  • Experience a Nike Campus tour, custom golf clubs, and play a
    round with Top 50 Golf Instructor Brian Mogg 
    – Tour Nike’s
    Oregon campus, get fitted for a new set of custom golf clubs (included
    with package) and play
    a round of golf
    at award-winning golf course Pumpkin Ridge
  • Own
    an NFL football
    autographed by NFL legend Joe Montana
  • Take a private vineyard tour – Private
    and picnic led by the winemakers at Joseph Jewell winery,
    in Forestville, CA
  • Sail charter with National Geographic photographer Laura Grier— Award-winning
    Nat Geo photojournalist Laura Grier invites you to a weeklong
    sailing adventure
    in the Indonesian archipelago, where you will
    learn how to capture the beauty of the Indonesian Islands with your
    own lens
  • Learn the art of Mixology – Private
    with expert, award-winning mixologist Yael Vengroff
  • Explore great products including: Tumi Tegra-Lite® Max
    Continental Expandable Carry-Ons, The Dream Team: The Casper Mattress,
    Pillows, and Sheets (FULL), and more

Giving the Gift of Experiences with Make-A-Wish

To spread the joy even further, American Express teamed up with
Make-A-Wish to help grant 25 wishes to children with life-threatening
illnesses. Card Members can help make more wishes come true by using
Membership Rewards points for a donation to Make-A-Wish.

“We are thrilled to be working with our friends at American Express and
their Card Members to help grant more wishes for children with
life-threatening medical conditions,” said David Williams, Make-A-Wish
America president and chief executive officer. “A wish-come-true is a
game-changer for kids in the fight against their illness, and supporters
like American Express make those wishes possible. With their help, we
will continue to grant even more incredible wishes that will help make
life better wish kids and their families, forever.”

Products and experiences are available to Card Members enrolled in the
Membership Rewards program. They are available on a first-come,
first-serve basis on the Membership Rewards 25th Anniversary
website and some rewards have limited quantities. For the full list of
products, experiences and relevant dates, visit

About American Express

American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at
and connect with us on,,,

Key links to products, services and corporate responsibility
information: charge
and credit cards
, business
credit cards
, Plenti
rewards program
, travel
, gift
, prepaid
, merchant
, corporate
and corporate

About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical
conditions to enrich the human experience with hope, strength and joy.
According to a 2011 U.S. study of wish impact, most health professionals
surveyed believe a wish-come-true has positive impacts on the health of
children. Kids say wishes give them renewed strength to fight their
illness, and their parents say these experiences help strengthen the
entire family. Headquartered in Phoenix, Make-A-Wish is one of the
world’s leading children’s charities, serving children in every
community in the United States and its territories. With the help of
generous donors and more than 28,000 volunteers, Make-A-Wish grants a
wish somewhere in the country every 35 minutes. It has granted more than
270,000 wishes since its inception in 1980; more than 14,800 in 2015
alone. Visit Make-A-Wish at to
learn more.


Melanie Backs