FURBY Connect Brings Fans a World of Surprises

Hasbro Introduces a New FURBY Creature that Delights Kids with
Engaging Gameplay, Creating New Connected Play Experiences with Regular
Content Updates via Bluetooth®

PAWTUCKET, R.I.–(BUSINESS WIRE)–The iconic FURBY brand from Hasbro, Inc. (NASDAQ:HAS) introduces a new
furry friend this fall: the digitally-integrated FURBY CONNECT creature,
an interactive companion full of personality that uses Bluetooth®
technology to connect with kids through entertaining video clips, catchy
songs, phrases, global events, and more.

“Every time we evolve the FURBY brand, we want to introduce kids to a
new way to play,” said Kenny Davis, Senior Director, Global Marketing,
Hasbro. “And kids and FURBY fans alike told us they wanted a creature
they could interact with in more ways, so we have created the technology
infrastructure for FURBY CONNECT with that in mind. With FURBY CONNECT,
kids can develop a relationship with their FURBY while laughing at
videos and singing songs together even if they don’t quite know the
words – like they would with any other friend.”

The FURBY CONNECT creature reacts intuitively to sound and touch,
speaking more than 1,000 phrases and further expressing its moods
through more than a hundred unique, colorful animations displayed in its
full color LCD screen eyes. Enhanced movements appear more natural than
before, and multiple sensors throughout its body allow it to respond to
touch in fun and surprising ways. The FURBY CONNECT creature even knows
the date and time so it can delight owners with fun surprises like
asking for breakfast or a late-night snack.

The new, FURBY CONNECT World app offers an immersive virtual world
designed to enhance the FURBY CONNECT fun by delivering new content via
Bluetooth®, allowing users to frequently engage in fresh entertainment
content. In the app, owners can also care for their FURBY friend, raise
virtual FURBLINGS, play games together, and discover entertaining video
clips in the FURBLING theatre.

“FURBY CONNECT has been enhanced with technology that’s new to the toy
industry,” said Jim Silver, CEO and editor-in-chief of TTPM.com, a
leading product review site for toys, tots, pets and more. “Through a
wireless connection that refreshes FURBY CONNECT with new content, kids
will be getting a new play experience with updates, enhancing play value
and keeping the fun going.”

A colorful, bright LED in FURBY CONNECT’S antenna lights up to signal
new content has arrived in the app’s theatre. The FURBY CONNECT creature
directs a child to the new content and, like a friend, reacts with its
own hilarious take on what’s happening on screen. The FURBY CONNECT toy
strives to offer the best value by providing a play experience that
continuously refreshes and encourages kids to keep connecting.

To make this new play pattern possible, Hasbro is teaming up with
leading names in the entertainment space including KIDZ BOP and Jukin
Media, to curate music and videos to regularly update FURBY CONNECT
creatures with kid-friendly content.

Each FURBY CONNECT creature comes with a new sleep mask accessory to be
placed on the FURBY CONNECT creature when its time to let FURBY rest
after a long day of play.

FURBY CONNECT, for ages 6 years and up is available exclusively on
pre-order today at amazon.com%2FFurby-Connect-Amazon-Exclusive-Launch%2Fdp%2FB01EARLUZW%2Fref%3Dsr_1_2%3Fs%3Dtoys-and-games%26ie%3DUTF8%26qid%3D1467309002%26sr%3D1-2%26keywords%3DFURBY&esheet=51372493&newsitemid=20160630005817&lan=en-US&anchor=Amazon.com+&index=1&md5=0557d5c52dcf68a14d18e47f54779631″ rel=”nofollow”>Amazon.com
in pink or teal, and at retailers nationwide beginning Fall 2016 in
three additional vibrant colors. The FURBY CONNECT World app will be
available for download beginning July 7th at the Amazon
Appstore, App Store, and Google Play and will be compatible with
specific Fire tablets, iOS, and Android devices. Check Furby.com
for more information on compatibility.

To learn more about the FURBY brand, visit Furby.com
or connect with FURBY at Facebook.com/Furby
and Instagram.com/Furby.

About Hasbro

is a global company committed to Creating the World’s Best Play
by leveraging its beloved brands, including LITTLEST PET
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
product licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, Allspark Pictures, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).



Litzky Public Relations
Kelsey Tarczanin/Sara McGovern, 201-222-9118
Crystal Flynn, 401-727-5129
Director of Global