Launches National “Sons of Fishes” Campaign
OLATHE, Kan.–(BUSINESS WIRE)–Garmin International Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), today
announced the addition of 21 professional fishermen to its 2016 marine
pro team. The team of more than 60 anglers includes professional bass,
walleye, and crappie fishermen who will be representing Garmin in
tournament trails across North America, including the B.A.S.S. Elite
Series and FLW Tour.
The 2016 Garmin marine pro team is being announced in conjunction with a
360-degree national campaign called “Sons of Fishes,” which includes
television, print, digital and social media executions that show why so
many professional anglers are making the switch to Garmin. The primary
reason members of this “fishing club” are switching to Garmin is because
of its new revolutionary PanoptixTM all-seeing sonar
technology that provides a real-time video-like image of the bottom,
structure and fish swimming around or in front of the boat. Check
out the extended commercial here.
“Our team has more than doubled in size in just two years,” said Dan
Bartel, Garmin vice president of worldwide sales. “It’s an impressive
group of anglers, all of whom have joined the Garmin team because they
believe it will give them the competitive edge. Garmin is more committed
than ever to being a top player in the freshwater fishing industry, and
we’re so excited to have the opportunity to be a part of their success
on the water.”
The new Garmin pro anglers include: Todd Auten (B.A.S.S.), Josh Bertrand
(B.A.S.S.), Zack Birge (FLW), Ramie Colson (FLW), Chad Grigsby (FLW),
Chris Johnston (FLW), Cory Johnston (FLW), Brad Knight (FLW), Russ Lane
(B.A.S.S.), Matt Lee (B.A.S.S.), Jared Lintner (B.A.S.S.), Richard
Lowitzki (FLW), Mike McClelland (B.A.S.S.), Cody Meyer (FLW), Cliff
Prince (B.A.S.S.), Tom Redington (FLW), Mark Rose (FLW), Jim Tutt (FLW),
Greg Vinson (B.A.S.S.), John Voyles (FLW), and Jay Yelas (FLW).
They join dozens of world-class professional fishermen already running
Garmin electronics, including Scott Martin (2015 FLW Angler of the
Year), Brent Chapman (2012 Bassmaster Angler of the Year), Jason
Christie (two-time Elite Series champion), Clent Davis (2012 FLW Rookie
of the Year), Greg Hackney (2014 Bassmaster Angler of the Year), Jason
Lambert (2014 FLW Rookie of the Year), Andy Morgan (2013/14 FLW Angler
of the Year), bass fishing’s elder statesman and ambassador, Bill Dance,
and many more. Click
here to meet the entire 2016 Garmin Marine Team.
The 2016 pro team will use Garmin electronics on their boats and during
tournaments, television shows, and in public appearances. They’ll be
equipped with detailed lake maps and best-in-class electronics and
technology, including the National Marine Electronics (NMEA®)
award-winning GPSMAP 7600 series chartplotters, and the new Garmin
Panoptix all-seeing sonar.
Recently, Garmin was named Manufacturer of the Year and received the
honor of being the most recognized company in the marine electronics
field by the NMEA. Garmin’s portfolio includes some of the industry’s
most sophisticated chartplotters and touchscreen multifunction displays,
sonar technology, high-definition radar, autopilots, high-resolution
mapping, sailing instrumentation and other products and services that
are known for innovation, reliability, and ease-of-use.
For decades, Garmin has pioneered new GPS navigation and wireless
devices and applications that are designed for people who live an active
lifestyle. Garmin serves five primary business units, including
automotive, aviation, fitness, marine, and outdoor recreation. For more
information, visit Garmin’s virtual pressroom at garmin.com/newsroom,
contact the Media Relations department at 913-397-8200, or follow us at
facebook.com/garmin, twitter.com/garmin, or youtube.com/garmin.
About Garmin International Inc. Garmin International Inc. is a
subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in
Switzerland, and its principal subsidiaries are located in the United
States, Taiwan and the United Kingdom. Garmin is a registered trademark
and Panoptix is a trademark of Garmin Ltd. or its subsidiaries.
All other brands, product names, company names, trademarks and service
marks are the properties of their respective owners. All rights reserved.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd.
and its business. Such statements are based on management’s current
expectations. The forward-looking events and circumstances discussed in
this release may not occur and actual results could differ materially as
a result of known and unknown risk factors and uncertainties affecting
Garmin, including, but not limited to, the risk factors listed in the
Annual Report on Form 10-K for the year ended December 27, 2014, filed
by Garmin with the Securities and Exchange Commission (Commission file
number 0-31983). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html.
No forward-looking statement can be guaranteed. Forward-looking
statements speak only as of the date on which they are made and Garmin
undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events, or otherwise.
Garmin International Inc.
Carly Hysell, 913-397-8200