GE’s New Autofill Pitcher Refrigerators Are Filled to the Brim with Convenience

  • GE Appliances adds a large, continuously filled water pitcher to
    select refrigerators for a constant source of filtered water for
    entertaining, cooking and more

LOUISVILLE, Ky.–(BUSINESS WIRE)–Reaching in the refrigerator only to find that you’ve forgotten to
refill the water pitcher is a nuisance of the past, with the
introduction of GE’s Autofill Pitcher technology, available for select
GE refrigerators.

The pitcher holds 74 fluid ounces, making a large quantity of chilled,
filtered water always available in the kitchen—perfect for at-the-ready
after a long run, serving water on a hot day to guests on the patio, or
any other situation that calls for a large amount of chilled water to be
on hand.

The Autofill Pitcher operates through a magnetic sensing system. A first
magnet switch indicates when the pitcher is in its designated space for
refilling; a second, floating switch indicates when the pitcher has
reached capacity, stopping water flow. The Autofill Pitcher technology
is now offered in GAS18PGJWW
refrigerators, among GE’s most popular models, with a new filter.

“The development of the original Autofill Pitcher as a DIY add-on
aftermarket accessory allowed us to perfect the design on a small scale,
before scaling it to mass manufacturing,” said Jason May, top freezer
product manager for GE Appliances. “We discovered that many top freezer
owners were already pitcher users, but with frustration points of
inadequate filtration, and having to constantly fill the pitcher.
Creating a solution to these problems is why we advanced the technology
and added it to our lineup.”

Almost six in 10 adults own at least one water filtration product, with
pitchers being the most popular. And, with 36 percent of owners thinking
that water filtration product are too time-consuming to fill up*, having
the pitcher fill automatically cuts down on worry and hassle. With
summer on the way, the Autofill Pitcher also offers a great alternative
to taking up precious refrigerator space with bottled water and helps to
eliminate waste associated with used bottles.

The GE Appliances refrigerators with Autofill Pitcher are available now
with an MSRP ranging from $899-$999.

In more refrigeration news, four of GE’s popular built-in refrigerators
are moving production to the company’s Selmer, Tennessee manufacturing
plant, where GE Appliances has built its trusted Monogram® Series
built-in dispenser refrigerators for years. To learn more, visit the pressroom.

*Source: Mintel Reports—U.S. Water Filtration—November 2015

About GE Appliances

GE Appliances is at the forefront of building innovative,
energy-efficient appliances that improve people’s lives. GE Appliances’
products include refrigerators, freezers, cooking products, dishwashers,
washers, dryers, air conditioners, water filtration systems and water
heaters. General Electric (NYSE: GE) works on things that matter to
build a world that works better. For more information on GE Appliances,


GE Appliances
Kim Freeman
Manager, Global Public Relations