GfK’s Burnett to Debunk Millennial Myths at MediaPost Conference

Will moderate panel of thought leaders from Carat, BFG, Big
Spaceship, Deep Focus, Huge

NEW YORK–(BUSINESS WIRE)–With Millennials (ages 18 to 34) set to become the largest population
group in the US this year, marketers need to separate fact from fantasy
regarding this influential generation. At MediaPost’s Engage:
Millennials conference next week, GfK’s Jola Burnett (Senior Consultant,
GfK Roper Consumer Life) will moderate an expert panel dispelling common
Millennial myths and providing guidance for marketers.

The inaugural Engage: Millennials conference will be held on September 16th
at the Radisson Martinique in New York City. The conference will explore
how Millennials relate to social media, brands, digital celebrities, and
the world of post-TV storytelling.

In addition to Burnett, the panel “Debunking Millennials: Myths,
Generalizations and Dumb Demographics” will feature:

  • Justine Bloome (SVP, Head of Strategy and Innovation, Carat)
  • Kevin Meany (President & CEO, BFG Communications)
  • Victor Pineiro (VP, Social Media, Big Spaceship)
  • Yashoda Sampath (Research Director, Huge)
  • Melanie Shreffler (Senior Editorial Director, Deep Focus)

Burnett’s panel will explore such questions as:

  • What are the prevailing myths about Millennials’ social media
    reliance, shopping habits, brand affinity, and loyalty?
  • How do life stage, ethnicity, income, and gender impact Millennials’
    media and consumption behaviors?
  • What are the key subsets and discrete markets within this next biggest

Burnett helps leading magazine publishers, TV networks, packaged goods
companies, and non-profits understand today’s consumers — their
changing attitudes, beliefs, and desires. She has ten years of
experience leveraging GfK’s global Roper Reports® studies, with special
expertise in Millennials, Moms, and social media.

For more information about Engage: Millennials, click here to view
the conference agenda.

About GfK

GfK is the trusted source of relevant market and consumer information
that enables its clients to make smarter decisions. More than 13,000
market research experts combine their passion with GfK’s long-standing
data science experience. This allows GfK to deliver vital global
insights matched with local market intelligence from more than 100
countries. By using innovative technologies and data sciences, GfK turns
big data into smart data, enabling its clients to improve their
competitive edge and enrich consumers’ experiences and choices.

For more information, please visit
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David Stanton
Vice President,
GfK Marketing and
Communications, Consumer Experiences North America