CINCINNATI–(BUSINESS WIRE)–The Procter & Gamble Company (NYSE:PG), through its wholly owned
subsidiary The Gillette Company, today filed a lawsuit in U.S. District
Court in the Southern District of New York against Edgewell Personal
Care, a manufacturer of shaving products. The lawsuit focuses on
Edgewell’s 3-bladed private label razors, which are sold in major retail
outlets throughout the U.S. The complaint alleges deceptive acts and
practices, false advertising, unfair competition, and patent
infringement by Edgewell.
The lawsuit targets false claims made against Gillette MACH3®, one of
the most iconic and trusted brands ever built in the shaving category.
It also challenges multiple patent violations.
“We invest heavily in innovation – and our scientists work tirelessly to
provide men with one of the best, most reliable shaving experiences in
the world,” said Deborah P. Majoras, chief legal officer of P&G. “When a
competitor makes false and misleading claims against one of our products
and infringes our patents, it’s unfair to consumers, and to our
employees and shareholders, and we will challenge those violations.”
Gillette has been a clear innovation leader in the shaving category for
over 100 years, revolutionizing the shaving experience time and again
since the advent of the first safety razor. Gillette makes some of the
most advanced shaving technology in the world including its recently
launched Fusion ProShield razors, which provide lubrication before and
after the blades to shield men’s faces from irritation while they shave.
Gillette also offers a wide range of shaving solutions for consumers in
every shaving segment, whether male or female, systems or disposables –
and at every price point. Gillette razors are some of the most trusted
razors available, used by over 750 million men globally and recommended
by grooming experts, dermatologists and skin experts globally.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.