Gillette’s new Fusion ProShield and NFL Offensive Linemen John
Urschel (Baltimore Ravens), Trent Williams (Washington Redskins) and
Rodger Saffold (St. Louis Rams) join forces to celebrate those who
shield by giving current, former and future offensive linemen the chance
to share their #ShieldMove dance.
BOSTON–(BUSINESS WIRE)–Gillette® [NYSE: PG] is celebrating the importance of shielding by
teaming up with NFL offensive linemen John Urschel of the Baltimore
Ravens, Trent Williams of the Washington Redskins, and Rodger Saffold of
the St. Louis Rams to spotlight the protectors of the gridiron in the
lead-up to Super Bowl 50 in the San Francisco Bay Area. These are the
unsung heroes who don’t throw Hail Marys or take the ball to the house.
What they do is shield and protect every play and the face of the team,
and that’s something Gillette
Fusion® ProShield™ can get behind – with a new cartridge that
features lubrication before and after the blades to shield faces
from irritation during every shave.
Throughout the NFL Playoffs, Gillette will champion these offensive
linemen and the protection they provide by shifting the spotlight and
finally giving them the chance to dance – literally – by inviting them
to submit a signature dance video on Twitter that celebrates those who
shield on the field with the hashtag #ShieldMove. To kick things off,
the three NFL athletes have already showcased their very own #ShieldMove
dance to spark some inspiration. Check out Urschel’s “Awkwardly
Sensual Uh Uh”, Williams’ “The
Wall”, and Saffold’s “Forcefield”.
Between now and January 23, Gillette is inviting offensive linemen,
coaches, and fans from all walks of life to join in on the dance action
and share short videos of their own signature #ShieldMove, and as videos
are submitted online, Urschel, Williams, and Saffold will be watching
and selecting some of their favorites to review, retweet, and name live
“Whether it’s shielding your teammates on the field or shielding from
irritation while you shave with the new Gillette Fusion ProShield, great
all-around protection is important when looking and performing your
best,” said Greg Via, Gillette’s global director of sports marketing.
“No one understands that more than offensive linemen, so we’re excited
to team up with NFL greats John Urschel, Trent Williams and Rodger
Saffold to spotlight the protectors of the gridiron.”
“My entire career has been centered on shielding the quarterback and
providing protection on every play – that’s what we do as offensive
linemen, but we do tend to fly a little bit under the radar,” said John
Urschel of the Baltimore Ravens. “Fans might be surprised to see that
some of us actually have some fun moves to show off, so I’m excited to
join Gillette Fusion ProShield in finally giving my fellow offensive
linemen and all of those who shield the chance to dance.”
The new Gillette Fusion ProShield will be widely available for mass
purchase through retail stores across the country and Gillette Shave
Club starting late January 2016 for a suggested retail price of $9.49
for the Standard and Chill varieties. Four pack replacement cartridges
will also be available in Standard and Chill for a suggested retail
price of $22.49. Retail price is at the sole discretion of the
retailer but the suggested retail prices are the same as our current
best ProGlide cartridges.
The full product highlights surrounding the new Gillette Fusion
New Product Features:
New ProShield Lubrication Bar before the
blades, in addition to the Lubrastrip after the blades, shields from
Gillette’s Most Advanced ProGlide Blade Cartridges:
- Our thinnest, finest blade edges with less tug and pull1
- Gillette’s most advanced blade coating
Blade Stability Bar maintains optimal blade spacing for exceptional
- MicroComb to help guide stubble to the blades
- Precision Trimmer for accurate edging
FlexBall Technology Handle:
FlexBall handle with innovative pivot to respond to facial contours
for maximum contact2
And, ProShield blade cartridges fit on all Fusion and ProGlide handles.
Gillette rebuilt shaving in 2014 with the introduction of the Fusion
ProGlide with FlexBall Technology, and has now changed the face of
cartridge technology with the Fusion ProShield. More than 25 million men
have made the switch to FlexBall, and together with Fusion ProShield,
the shave experience has gotten even better with Gillette’s most
For additional information on Gillette Fusion ProShield, as well as
information on Gillette’s full lineup, please visit www.gillette.com.
1 first 4 blades vs. Gillette Fusion
among Gillette Fusion razors
For over 110 years, Gillette has delivered precision technology and
unrivaled product performance – improving the lives of over 750 million
men around the world. From shaving and body grooming, to skin care and
sweat protection, Gillette offers a wide variety of products including
razors, shave prep (gels, foams and creams), skin care, after shaves,
antiperspirants, deodorants and body wash. For more information and the
latest news on Gillette, visit http://www.gillette.com/.
To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.
About Procter & Gamble
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