New interactive exhibit creates colorful experiences for guests of
all ages

LAKE BUENA VISTA, Fla.–(BUSINESS WIRE)–The GLIDDEN® paint brand has unveiled the COLORTOPIA
exhibit, a new colorful experience in Innoventions at Epcot, part of
Walt Disney World Resort, that entertains, informs and inspires guests
about the power of color.

The Colortopia exhibit by Glidden paint welcomes park
guests to explore the many aspects of color and the impact it has on the
world around them. At the Colortopia exhibit, the Glidden
brand invites guests to walk through three unique areas to encounter
exciting interactions that bring to life color theory, the psychology of
color and the perception of color, all while engaging guests in fun and
surprising hands-on activities.

The Colortopia exhibit by Glidden paint demonstrates that
color is not only a visual treat, but also a dynamic and emotional
experience. A visit to the highly interactive, over
3,700-square-foot Colortopia exhibit is expected to last about 30

“Combining Glidden paint’s rich tradition of innovation and color
inspiration with the creative power of Walt Disney Imagineering was a
perfect collaboration to create a one-of-a-kind experience that engages
visitors with color in ways they never have before,” said Max Wetzel,
chief marketing officer and general manager of home centers, PPG
Architectural Coatings, U.S. and Canada, makers of Glidden paint.
“With the Glidden brand, we know the important role color plays
when selecting paint for your home. Color also has a powerful role in
our everyday lives, and it is truly brought to life in the Colortopia exhibit.”

“Starting with Disney’s premier full-color film in 1932, our company has
been fascinated by color,” said Melissa Valiquette, vice president,
Epcot. “That fascination is evident throughout our parks and our resorts
and is why we’re thrilled to collaborate with Glidden as we work
together to bring Colortopia to life for our guests.”

Colortopia Exhibit Experience

The Colortopia exhibit by Glidden paint is comprised of
three zones where guests can experience color in an entertaining,
interactive environment:

  • “The Power of Color” in this special designed standing theater,
    guests will enjoy a short presentation that explores the psychology of
    color by immersing guests in a full spectrum of colors.
  • In “The Color Lab”, guests can play Color Mix ‘n Match,
    an interactive game that allows guests to mix red, green and blue to
    create bold new colors. A second interactive station, Spinning
    , teaches guests about the persistence of vision through
    painted spinning discs. Here guests can try to guess what color their
    eyes will perceive once the multi-colored discs start to spin quickly.
  • In “Color Our World”, guests can play with fun color shadows
    while they wait to receive a magic paint brush, which they can use in
    the studio to bring the world around them to life with their personal
    color choices.

Colortopia by Glidden Paint Mobile App

The Colortopia experience extends beyond the exhibit with the Colortopia
mobile app and website, allowing guests to bring a world of colorful fun
into their own homes. The palette of options include:

  • In-Park Mobile Interaction – guests can play an interactive
    color-matching game that responds to the illuminated walls of the
    pavilion itself, or they can save the colorful murals created in
    “Color Our World” to continue the fun at home.
  • World Showcase Color Palette – The Colortopia app
    unlocks Glidden paint color palettes as guests travel around
    the World Showcase at Epcot. By collecting and saving the unique Glidden
    paint palettes inspired by each country within the World Showcase,
    guests can bring home color inspiration from their vacation for use in
    their own homes.
  • Bring a World of Color Home – The app enables users to
    photograph and digitally paint their own home spaces and décor using
    unique Glidden paint color palettes inspired by each country
    within World Showcase at Epcot as well as 96 other Glidden
  • Grab Color Inspiration From a Photo – With just a click, the
    app can match colors from photos from users’ mobile device camera or
    photo library with the closest shades from the Glidden palette.
    Users can also colorize their personal photos with a range of vivid

The Glidden brand is a product line of PPG Architectural
Coatings, a business of PPG Industries, the world’s leading coatings

To learn more about Glidden paint, visit
To learn more about the Colortopia Exhibit Experience, visit

EDITOR’S NOTE: For additional information, photos and video,
visit the Colortopia Exhibit online

About PPG Architectural Coatings

PPG Architectural Coatings, U.S. and Canada, is an industry leader in
residential and commercial coatings, delivering the latest technologies
and operational advancements through its strong portfolio of brands. It
is a business of PPG Industries, the world’s leading coatings company,
and manufactures and sells interior and exterior paints, stains, caulks,
repair products, adhesives and sealants for homeowners and
professionals. Its distribution network includes more than 15,000
touchpoints through company-owned stores, independent dealer locations
and all major home improvement centers across the U.S. and Canada. For
more information, visit


PPG Industries’ vision is to be the world’s leading coatings company by
consistently delivering high-quality, innovative and sustainable
solutions that customers trust to protect and beautify their products
and surroundings. Through leadership in innovation, sustainability and
color, PPG provides added value to customers in construction, consumer
products, industrial and transportation markets and aftermarkets to
enhance more surfaces in more ways than does any other company. Founded
in 1883, PPG has global headquarters in Pittsburgh and operates in more
than 70 countries around the world. Reported net sales in 2014 were
$15.4 billion. PPG shares are traded on the New York Stock Exchange
(symbol: PPG). For more information, visit
and follow @PPGIndustries
on Twitter.

About Innoventions at Epcot

Innoventions is located in the heart of Epcot at Walt Disney
World Resort in Orlando. Creativity and imagination abound as guests
celebrate the inspiration and innovations that improve their lives and
expand their horizons. Hands-on, interactive exhibits allow children and
adults to be immersed into ideas that inform, entertain and inspire. For
more information about Innoventions, visit

Glidden is a registered trademark of the PPG Group of Companies.
innovation to the surface and the PPG Logo
are registered trademarks
of PPG Industries Ohio, Inc.
Colortopia is a trademark of
PPG Architectural Finishes, Inc.


PPG Industries, Inc.
Media Contacts
Jamie Altman, 724-742-5599