Global Inflatable Toys Market – Drivers and Forecast from Technavio

LONDON–(BUSINESS WIRE)–#ChildrenTechnavio
analysts forecast the global
inflatable toys market
to grow to USD 5.72 billion by
2021, at a CAGR of close to 7% over the forecast period, according to
their latest report.

The research study by Technavio on the global
inflatable toys market
for 2017-2021 provides detailed industry
analysis based on sector (commercial sector and residential sector) and
geography (the Americas, APAC, and EMEA).

Inflatable toys are objects that are inflated with air, hydrogen,
helium, or nitrogen. They are used for leisure activities and
entertainment. The Americas generate the highest revenue for the
global inflatable toys market, and is likely to experience high
growth rates over the forecast period.

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Technavio analysts highlight the following three factors that are
contributing to the growth of the global inflatable toys market:

  • Increase in population of children
  • Growing spending capability of customers
  • Affordable pricing of inflatable toys

Increase in population of children

Inflatable toys are hugely popular with young kids, and the rise
in global population of individuals aged below 19 is driving the
increased sales of these toys. Increased standards of living and
disposable incomes are also positively impacting the market growth
Ujjwal Doshi, a lead analyst at Technavio for gaming

The growing popularity of inflatables is also contributing to the growth
of the rental market for toys, which include inflatable pools, pool
, slides and bounce houses. Inflatable toys are becoming popular
in the residential sector as they are easy to transport and store when
deflated and are ideal for outdoor vacations, such as camping.

Growing spending capability of customers

The per capita disposable income of individuals in developed and
developing countries is increasing due to a spike in number of double
income households. The rise in disposable income is resulting in
increased recreational spending, which has directly impacted the demand
for inflatable toys. Demand for inflatable toys such as inflatable pools
and related pool toys has greatly increased due to the unique experience
they offer. Also, many vendors are using safe and eco-friendly
manufacturing materials, which is likely to further boost the market.

Affordable pricing of inflatable toys

Inflatable toys like swimming pools and inflatable swans used in
the residential sector are made of affordable materials such as PVC. The
material is versatile in nature and can be molded into different shapes
such as ducks, penguins, and dolphins to attract children

A basic inflatable swan can be priced as low as USD 9, which makes it an
affordable option for consumers. Also, toys such as inflatable slides
and inflatable castles are easily available for rent at an average cost
of USD 80, which attracts more consumers to rent these products.

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
resellers, and end-users.

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