Glu Launches Gordon Ramsay DASH

Players build their restaurant empire alongside culinary master

SAN FRANCISCO–(BUSINESS WIRE)–Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher
of free-to-play games for smartphone and tablet devices, today announced
the availability of Gordon Ramsay DASH on the App Store and
Google Play. Featuring the voice and likeness of, and exclusive video
messages from, award-winning Chef Gordon Ramsay, the game offers players
a chance to achieve culinary success of their own. Advanced character
customization allows players to select their chef attire and equipment
before entering the chef arena to compete head-to-head with other chefs!

“Gordon Ramsay is a remarkably accomplished figure in both the culinary
world and the entertainment industry,” said Niccolo de Masi, Glu
Chairman and CEO. “Having opened critically-acclaimed restaurants
worldwide, while starring in several highly-rated TV programs, we
couldn’t be more excited that our partnership adds mobile gaming to his
impressive business portfolio.”

Gordon Ramsay DASH offers players the unique, high-stakes
experience of building a restaurant empire while being mentored by Chef
Gordon Ramsay,” continued de Masi. “I am confident that Gordon’s global
and highly engaged fan base, coupled with Glu’s leadership in the
time-management genre, is a recipe for success!”

“Mobile gaming is a really exciting space to be in right now and
something I’ve wanted to be involved with since I saw my kids playing
them on their smartphones. It was very important to me that the game
accurately portray the challenges, intensity, accomplishments, and
excitement that comes along with rising up the ranks in the restaurant
business,” said Gordon Ramsay. “The game looks brilliant and I hope
everyone has as much fun playing it as we did making it!”

About Gordon Ramsay DASH

Join Chef Gordon Ramsay on a culinary adventure from amateur chef to
master of a restaurant empire! Under the watchful eye of Chef Gordon
Ramsay, players travel from venues like Big Bay Burgers in San Francisco
to Pizza Paisan in New York, serving up delicious fare while starring in
reality cooking show ‘Rising Star Chefs.’ Be careful not to burn
anything, or Gordon will have your head! Mirroring Gordon’s own climb
from line cook to multi-Michelin star chef, players prepare, cook, and
serve signature dishes. Featuring deep social connectivity, Gordon
Ramsay DASH
offers the ability to barter for high-quality
ingredients utilizing the Farm Market feature. Players then head into
Chef Duels to battle others around the world and rise up the leaderboard
inching closer to becoming Gordon’s Rising Star chef!

Features of Gordon Ramsay DASH

  • Join Gordon Ramsay and Cook Your Way to Success – Travel around the
    globe and master your skills in unique restaurants with Gordon Ramsay
    as your guide!
  • Battle Other Players Online – Use strategy along with your culinary
    skills to battle other players or friends and reach the top of the
    leaderboard!
  • Choose Your Chef’s Look – Create your chef’s own personal look with
    the all-new avatar system, a first for any DASH game!
  • Earn and Trade Items From Better Recipes – Upgrade your recipes for
    even better rewards by collecting rare and unique items throughout the
    game!

Spice up your mobile gaming experience with Gordon Ramsay DASH!

Gordon Ramsay’s social audience as of June 28, 2016: 5.7 million on
Facebook, 3.2 million on Twitter, 1.7 million on Instagram, and 2
million on YouTube. There is some fan overlap among these social
channels.

Gordon Ramsay DASH is available for free from the App Store on iPhone,
iPad, or iPod touch at http://bit.ly/28Zxfxa
and on Google Play at http://bit.ly/29ihm5t.

For more information about Gordon Ramsay DASH, follow along on Twitter
at https://twitter.com/RamsayDASH,
on Instagram at https://www.instagram.com/RamsayDASH,
or become a fan on Facebook at https://www.facebook.com/GordonRamsayDash.

Cautions Regarding Forward-Looking Statements

This press release contains certain “forward-looking statements” related
to the business of Glu Mobile Inc., including statements that Glu is
confident that Gordon’s global, and highly engaged fan base, coupled
with Glu’s leadership in the time-management genre, is a recipe for
success. Such forward-looking statements involve known and unknown risks
and uncertainties, including, but not limited to, the risk that we do
not realize the expected benefits from our agreement with Gordon Ramsay
or that we are unable to capitalize on his social media following; the
risk that consumer demand for smartphones, tablets and next-generation
platforms does not grow as significantly as we anticipate or that we
will be unable to capitalize on any such growth; and the risk that we do
not realize a sufficient return on our investment with respect to our
efforts to develop free-to-play games for smartphones, tablets and
next-generation platforms. Certain of these risks and uncertainties are
or will be described in greater detail in our public filings with the
SEC. Glu is not under obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements whether as
a result of new information, future events or otherwise.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of
free-to-play games for smartphone and tablet devices. Glu is focused on
creating compelling original IP games such as CONTRACT KILLER,
COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES,
ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS,
TAP SPORTS
BASEBALL,
and TAP SPORTS FOOTBALL, and branded IP games
including BRITNEY SPEARS: AMERICAN DREAM, KENDALL & KYLIE, KIM
KARDASHIAN: HOLLYWOOD, SNIPER X WITH JASON STATHAM,
and GORDON
RAMSAY DASH
on the App Store, Google Play, Amazon Appstore,
Facebook, Mac App Store, and Windows Phone. Glu’s unique technology
platform enables its titles to be accessible to a broad audience of
consumers globally. Founded in 2001, Glu is headquartered in San
Francisco with major U.S. offices outside Seattle and in San Mateo,
Portland and Long Beach, and international locations in Canada, China,
India, Japan, Korea, and Russia. Consumers can find high-quality
entertainment wherever they see the ‘g’ character logo or at www.glu.com.
For live updates, please follow Glu via Twitter at www.twitter.com/glumobile
or become a Glu fan at www.facebook.com/glumobile.

CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER:
DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP
SPORTS BASEBALL,
TAP SPORTS FOOTBALL, SNIPER X, GLU,
GLU MOBILE and the ‘g’ character logo are trademarks of Glu Mobile Inc.
or its subsidiaries.

About Gordon Ramsay

Scottish by birth, Gordon Ramsay was brought up in Stratford-upon-Avon,
England. With an injury prematurely putting an end to any hopes of a
promising career in football, he went back to college to complete a
course in hotel management. His dedication and natural talent led him to
train with some of the world’s leading chefs, such as Albert Roux and
Marco Pierre White in London, and Guy Savoy and Joël Robuchon in France.

In 1993 Ramsay became chef of Aubergine in London, which within three
years, was awarded two Michelin stars. In 1998, at the age of 31, Ramsay
set up his first wholly owned and namesake restaurant, Restaurant
Gordon Ramsay
, which quickly received the most prestigious accolade
in the culinary world – three Michelin stars. Today, Restaurant
Gordon Ramsay
is London’s longest-running restaurant to hold this
award, and Ramsay is one of only four chefs in the UK to maintain three
stars.

Now internationally renowned, multi-Michelin-starred Ramsay has opened a
string of successful restaurants across the globe, from Italy to the
United States. These include two ventures in Doha, Qatar that opened in
2012; three restaurants in Las Vegas (Gordon Ramsay Steak at Paris,
Gordon Ramsay Pub and Grill at Caesars Palace and Gordon Ramsay BurGR at
Planet Hollywood), Gordon Ramsay Pub and Grill in Atlantic City and
Bread Street Kitchen in Hong Kong, Singapore and Dubai. In the UK, the
Gordon Ramsay Group has opened Union Street Café, London House, Heddon
Street Kitchen and two further maze Grills, one of which is located on
the former Aubergine site on Park Walk, Chelsea.

Ramsay received an OBE (Order of the British Empire awarded by Queen
Elizabeth II) in 2006 for services to the industry.

Ramsay has also become a star of the small screen both in the US and
internationally, with top-rated FOX shows airing in more than 200
territories worldwide including, HELL’S KITCHEN, MASTERCHEF, MASTERCHEF
CELEBRITY SHOWDOWN, MASTERCHEF JR., and HOTEL HELL, as well as UK shows:
GORDON BEHIND BARS, ULTIMATE COOKERY COURSE, GORDON’S GREAT ESCAPES and
GORDON RAMSAY: SHARK BAIT. His highly rated KITCHEN NIGHTMARES series
ran for 10 seasons worldwide. He is also a published author of a number
of books, many of which have become bestsellers around the world, most
notably his autobiography, Roasting in Hell’s Kitchen.

Ramsay has a global partnership with WWRD (Waterford, Wedgwood, Royal
Doulton), which offers quality home and lifestyle products.

In 2014, Ramsay and his wife, Tana, set up the Gordon and Tana Ramsay
Foundation to make a meaningful difference to charities that are
important to them. The Foundation is currently partnered with Great
Ormond Street Hospital, one London’s most respected Children’s Hospitals.

Contacts

Media Contacts:
Glu Mobile Inc.
Claudia Oropeza
PR@glu.com
(415)
800-6378
or
for Gordon Ramsay
Staci Wolfe
staci_wolfe@polarispr.com
(323)
939-7535