Good Housekeeping Institute Study Proves Olay Outperforms 10 Top Prestige Creams

Olay Regenerist Micro-Sculpting Cream, at $25, Shatters the
Competition, Even the $440 Cream

CINCINNATI–(BUSINESS WIRE)–#Ageless–An independent test by the Good
Housekeeping Institute
showed that Olay Regenerist Micro-Sculpting
Cream outperforms 10 top prestige creams, including one with a $440
price tag. Olay, a trusted leader in skincare worldwide, believes that
women don’t need to spend prestige prices to achieve younger-looking
skin.


The Good Housekeeping Institute’s Beauty Lab conducted clinical and
blinded consumer studies, where scientists collected more than 10,000
hydration measurements and Olay rose to the top.

  1. FAST-ACTING: At the three-hour mark, Olay moisturized 400% better than
    a cream nearly 18 times its price and beat all other products tested.
  2. LONG-LASTING HYDRATION: Olay increased moisture by 50% on average over
    a 24-hour period.
  3. LIGHTWEIGHT TEXTURE: In blind comparisons, consumers preferred Olay
    80% of the time over expensive creams, reporting that it felt “rich”
    without being heavy.
  4. FIRMING & PLUMPING INGREDIENTS: Formulated with powerhouse ingredients
    like niacinamide and hyaluronic acid, Olay improved skin’s texture by
    10% in four weeks.*

These newest findings underpin Olay’s commitment to bringing visible
anti-aging results to women without premium prices. This is more
significant today than ever before, as recent Olay study with 155,000
women showed that 80% of skin’s anti-aging destiny is within women’s
control and not related to genes. Instead of spending hundreds of
dollars on prestige creams that over-promise and under-deliver, women
can now turn to Olay for the best possible skin care, at a fraction of
the cost.

“Women are frustrated with spending too much money at department and
specialty stores on skin care products that aren’t working,” says
Stephanie Robertson, Olay Brand Director. “Olay creates products that
help women achieve visibly beautiful and healthy skin. With Olay
Regenerist Micro-Sculpting Cream, we’re proud to do it all for less than
$30 a jar.”

New Olay Regenerist, along with re-engineered Luminous and Total Effects
products are available at local retailers nationwide.

About Olay

Olay is a worldwide leader in skin care and has been trusted by women
for over 60 years. Olay continues to hold to the philosophy it was
founded on: to maintain a deep understanding of women’s changing needs
and to combine products that fit their needs with the latest advances in
skin care technology. The end result—superior product performance women
have come to expect from Olay. It brings healthy, beautiful skin to more
than 80 million women on five continents.

About Good Housekeeping

Celebrating 131 years, Good Housekeeping (goodhousekeeping.com)
is a leading lifestyle media brand inspiring a monthly audience of 30+
million readers to discover genius innovations, delicious ideas,
style-savvy trends, compelling news and best-in-class products for their
homes, families and themselves. The Good Housekeeping Institute’s
state-of-the-art labs combined with Good Housekeeping’s seasoned
editorial talent is unparalleled. Staffed by top engineers, scientists
and technology experts, the GH Institute tests and evaluates thousands
of products each year for the magazine, website and for the Good
Housekeeping Seal and the Green Good Housekeeping Seal, which are among
the most recognized and trusted consumer icons in the world today. Good
Housekeeping,
which also has five international editions, is
published by Hearst Magazines, a unit of Hearst, one of the nation’s
largest diversified media, information and services companies. With 21
titles in the U.S., Hearst is the leading publisher of monthly magazines
in terms of total paid circulation, and reaches 79.5 million readers and
68 million unique site visitors each month (comScore).

* Based on a 4-week clinical study by the Good Housekeeping
Institute-February 2016.

Contacts

Procter & Gamble
Kate DiCarlo, 513-983-7166
dicarlo.km@pg.com
or
DeVries
Global
Kacie Friedman, 212-546-8658
kfriedman@devriesglobal.com