Government of Mexico, PADF and Telefónica Foundation Announce Upcoming Anti-Child Labor Campaign

Campaign to raise awareness among youth, university students and
Mexican society at large

Pan American Development Foundation (PADF)
signed an agreement with Mexico’s
Secretariat of Labor and Social Welfare (STPS)
to raise awareness
within Mexican society about child labor. As part of this new agreement,
PADF will carry out a campaign called “Tod@s Contra el Trabajo
” (Everyone Against Child Labor) with additional support
from the Telefónica Foundation, the International Labor Organization
(ILO), the Taipei Economic and Cultural Office in Mexico and the Mexican
Institute of Youth (IMJUVE).

Through this initiative, STPS seeks to engage Mexican society and to
build on the work of the government of President Enrique Peña Nieto to
eradicate child labor throughout the country. The campaign is a
partnership of the government, private sector and civil society
organizations to raise awareness across all levels of Mexican society,
particularly among young people, to encourage them to become agents of

As a result of the measures taken by Mexico’s current administration,
more than 500,000 children are no longer engaged in child labor and have
been integrated into schools. This has made Mexico a model country on
this issue within the region. However, more than 2.5 million children
and adolescents between the ages of 5 and 17 continue to be affected by
child labor, according to Mexico’s National Institute of Geography and
Statistics (INEGI).

“The Mexican government is taking important steps to combat child
labor,” said Alfonso Navarrete Prida, Secretary of Labor and Social
Welfare. “We hope that through this new initiative we can continue to
educate and influence the perception of Mexican society about this
problem. Change starts with young people. They have a powerful and viral
voice that can be part of the solution.”

“Education is a fundamental right that allows the development not only
of individuals but also of society as a whole. We want all Mexican
children to remain in school and get an education, so they can ensure a
good future for themselves, their families and Mexico,” said Caterina
Valero, Senior Programs Director for PADF. “When children and young
people are educated, the result is a society that is better prepared to
promote economic and social progress. Children and young people deserve
the opportunity to have a healthy and hopeful future. Victims of child
labor face daunting challenges. The work interrupts their education
unnecessarily, burdens them with responsibilities that do not correspond
with their age, and has a negative impact by limiting their capacity and
that of society to progress.”

Through this initiative, Telefónica
in Mexico, which has been a close ally for several years,
will continue to support the wellbeing of children and young Mexicans
and facilitate access to better educational opportunities.

The new campaign, which is slated to launch in August of 2016, will
include events in several Mexican states on the issue of child labor.
The goal is to raise awareness among youth and society at large,
encouraging them to be part of the solution. Activities will include
university forums, documentary screenings, and concerts.

This initiative will also involve a national contest among university
students to produce a video documentary about the issue of child labor.
The winning entry will be incorporated into a longer documentary that
will be screened widely in the media and across social networks.

In addition, the campaign will update the website “Your
Voice Against Child Labor
,” which provides information, materials
and multimedia resources for young people to learn about the negative
effects of child labor and participate in discussions on this issue.
PADF also plans to develop a curriculum about child labor for students
of the Mexican Institute of Youth (IMJUVE), to help ensure that youth in
this network have the tools to become agents of change regarding this

PADF has a long history of cooperation with Mexico. The “Tod@s”
initiative builds on the success of the previous “Mexico Without Child
Labor” campaign. In 2014, PADF worked with the Mexican government,
private sector partners and civil society organizations to launch a
multimedia campaign and a road show to five Mexican states. The campaign
reached more than 7.5 million people throughout the country and won the
“Global Awareness Award” at the World Media Festival in Germany.

About PADF

The Pan American Development Foundation (PADF) operates throughout Latin
America and the Caribbean and is an Inter-American instrument for
generating economic opportunities, advancing social progress,
strengthening communities and civil society, as well as preparing for
and responding to natural disasters and humanitarian crises. In 2015,
the Foundation reached more than 17 million people in 21 countries.


Pan American Development Foundation (PADF)
Hearly G. Mayr
of Communications and Public Affairs