Graeter’s Ice Cream Completes Deployment of PAR’s Brink POS® Software and PAR EverServ®500 Terminals

Brink POS loyalty module ensures seamless customer experience for
more than 500,000 loyalty members

NEW HARTFORD, N.Y.–(BUSINESS WIRE)–ParTech,
Inc.
(PAR), a leading global provider of point-of-sale (POS) and
food safety solutions to the restaurant industry and wholly owned
subsidiary of PAR Technology Corporation (NYSE:PAR), announced today
that Graeter’s Ice Cream has completed the deployment of PAR’s Brink POS
software, Brink POS loyalty and PAR EverServ 500 terminals. With 37
company owned retail locations, Graeter’s is a fifth-generation
family-owned ice cream manufacturer that produces and ships over 300,000
pints of craft ice cream annually. With over a century of experience,
Graeter’s uses the artisanal French Pot method of production that
has won the hearts of ice cream enthusiasts across the country.

The decision to deploy PAR’s Brink POS software and PAR EverServ
hardware terminals was largely based on the development of a trusted
partnership between PAR and Graeter’s. With the cloud-based architecture
of its software, PAR’s reputation for hardware reliability and its
demonstrated ability to exceed customer service expectations, PAR was a
natural choice. Within just 4 weeks, POS deployment was successfully
completed at all locations. The cloud-based design of Brink POS made it
simple to replicate current menu databases on the store level,
minimizing both deployment and training time. Additionally, with
real-time access to their data anywhere with internet access, Graeter’s
now has greater visibility into their operations.

Today, Graeter’s has more than 500,000 members in its loyalty program.
With the native Brink POS Loyalty solution built-into the POS, PAR and
Graeter’s were able to seamlessly transition all members to the new
solution with minimal disruption

“Loyalty happens at the point of sale, and Graeter’s wanted to continue
giving our dedicated fan base the best customer experience possible,”
said Richard Graeter, CEO of Graeter’s Ice Cream. “We went through
extensive demos with multiple POS providers, and the fact that PAR’s
Brink POS loyalty is built into the POS and not just integrated to it
was a huge benefit to our business making it a simple decision. Most
importantly though is that from day one, PAR has come through for us and
has repeatedly demonstrated accountability, responsiveness and
dedication to the success of our business.”

“We are excited to partner with Graeter’s Ice Cream, an organization
that has grown through generations of dedication to delivering excellent
products while maintaining their roots as a family business who values
its employees and customers alike,” said Karen Sammon, President and CEO
of PAR Technology Corporation. “Ours is a culture of accountability at
PAR, and we consider it our responsibility to ensure our products,
solutions and people are delivering the highest level of service
possible. We are proud to be working with the Graeter’s team to
introduce them to a new POS solution including loyalty as we aspire to
create a frictionless experience between our customers and their
customers through our technology.“

In addition to PAR’s Brink POS software and Brink POS loyalty, select
Graeter’s drive-thru locations have implemented Brink POS kitchen video
systems.

About Graeter’s Ice Cream

Graeter’s Ice Cream produces craft ice cream using a small batch,
artisanal method of production dating back over a century. Graeter’s has
won the hearts of ice cream enthusiasts across the country as well as
the respect of the nation’s most influential foodies. The
Cincinnati-based company remains family owned and operated and continues
to handcraft ice cream 2½ gallons at a time. Today, Graeter’s is
expanding its retail presence throughout the Midwest and ships over
300,000 pints direct to the consumer annually via its online web store.
Graeter’s can also be found in more than 6,000 grocery stores across the
country.

About PAR Technology Corporation

PAR Technology Corporation’s stock is traded on the New York Stock
Exchange under the symbol PAR. PAR’s Hospitality segment has been a
leading provider of restaurant and retail technology for more than 30
years. PAR offers technology solutions for the full spectrum of
restaurant operations, from large chain and independent table service
restaurants to international quick service chains. Products from PAR
also can be found in retailers, cinemas, cruise lines, stadiums and food
service companies. PAR’s Government Business is a leader in providing
computer-based system design, engineering and technical services to the
Department of Defense and various federal agencies. For more information
visit www.partech.com
or connect with PAR on Facebook at www.facebook.com/parpointofsale
or Twitter at www.twitter.com/Par_tech.

Contacts

PAR Technology Corporation
Christopher R. Byrnes, 315-738-0600 ext.
6226
cbyrnes@partech.com