Green Dot Announces Multi-Year Marketing Partnership with Comedian and Television Host Steve Harvey

PASADENA, Calif.–(BUSINESS WIRE)–Green
Dot Corporation
(NYSE:GDOT), America’s largest selling brand of
reloadable prepaid debit cards, today announced it has entered into a
new multi-year marketing partnership with comedian, television host,
radio personality, actor and author Steve
Harvey
to serve as celebrity spokesperson and brand ambassador for
all products issued by Green Dot Bank. Green Dot has been a sponsor of
Mr. Harvey’s top rated daytime syndicated talk show since 2013.


Green Dot and Steve Harvey are teaming up to promote Green Dot Bank’s
products and services nationwide in a brand campaign that will include
point-of-sale materials at retail, advertising, public relations, social
media and original content creation. The partnership will also include
product integrations featuring the Green Dot brand and GoBank brand into
several of Steve Harvey’s television and radio properties that reach a
combined audience of approximately 50 million people.

“We are thrilled to partner with Steve Harvey on a national marketing
campaign to achieve broader brand recognition, greater brand equity and
higher consumer preference for our products,” said Steve Streit,
Chairman and CEO of Green Dot. “Steve is incredibly relatable and
charismatic and is widely recognized for supporting programs that make a
difference in the lives of everyday people, which aligns perfectly with
our mission to reinvent personal banking for the masses. We are very
grateful to have Steve’s endorsement and look forward to his future
support in helping Green Dot achieve its business goals while helping to
introduce millions of Americans to our products and services so they can
achieve their banking and money management goals.”

Green Dot products are featured in the Emmy-award winning daytime talk
show, “Steve Harvey,” for a third consecutive year, honoring individuals
making a difference in their communities. Green Dot is also now featured
in “Family Feud,” the long-running syndicated game show Harvey has
hosted since 2010. You can see clips of how Green Dot and Steve Harvey
have partnered together over the past two years by clicking here
or visiting SteveHarveyTV.com.

“Today, I joined forces with a company I genuinely believe in,” said
Steve Harvey. “Green Dot is a financial institution that continues to
reinvent, educate, and improve how Americans manage their money, no
matter how much money they have. Together, we will deliver new and
adventurous ideas to reshape and simplify the complex financial world
for millions of people.”

Green Dot invented the prepaid card industry fifteen years ago and is
America’s only nationally advertised brand of general purpose reloadable
prepaid cards. Steve Harvey began his career doing stand-up comedy in
the mid-1980’s. His stand-up success has led to an award-winning career
as a top-rated radio host, entrepreneur, best-selling author, game show
host, philanthropist and recipient of a star on the Hollywood Walk of
Fame and BET’s Humanitarian of the Year award. With a wide range of fans
from kids to adults of all ages, Mr. Harvey remains true to making
personal connections through faith, uplifting words and actions, and
everyday life, all while sharing laughs and good times worldwide. He is
widely known for his savvy business sense, and genuine passion for his
family and helping others.

About Green Dot Corporation

Green Dot Corporation, along with its wholly owned subsidiary bank,
Green Dot Bank, is a pro-consumer financial technology innovator with a
mission to reinvent personal banking for the masses. Green Dot invented
the prepaid debit card industry and is the largest provider of
reloadable prepaid debit cards and cash reload processing services in
the United States. Green Dot is also a leader in mobile technology and
mobile banking with its award-winning GoBank mobile checking account.
Through its wholly owned subsidiary, TPG, Green Dot is additionally the
largest processor of tax refund disbursements in the U.S. Green Dot’s
products and services are available to consumers through a large-scale
“branchless bank” distribution network of more than 100,000 U.S.
locations, including retailers, neighborhood financial service center
locations, and tax preparation offices, as well as online, in the
leading app stores and through leading online tax preparation providers.
Green Dot Corporation is headquartered in Pasadena, Calif., with
additional facilities throughout the United States and in Shanghai,
China.

Contacts

Green Dot Corporation
Investor Relations
Christopher
Mammone, 626-765-2427
IR@greendot.com
Media
Relations

Brian Ruby, 203-682-8268
PR@greendot.com