Growing Demand for Styling and Grooming Products to Drive the Global Male Toiletries Market Through 2020, Says Technavio

LONDON–(BUSINESS WIRE)–$BEI #MaleToiletries–According to the latest market study released by Technavio,
global male toiletries market
is expected to grow at a
CAGR of close to 4% during the forecast period.

This research report titled Global
Male Toiletries Market 2016-2020
’ provides an in-depth analysis
of the market in terms of revenue and emerging market trends. This
market research report also includes an up to date analysis and
forecasts for various market segments and all geographical regions.

Request sample report:

The report categorizes the global male toiletries market into four major
product segments. They are:

  • Deodorant
  • Hair Care
  • Skin Care
  • Bath and Shower

Global men’s deodorant market

The global men’s deodorant market is likely to exceed USD 12 billion by
2020. Europe was the largest market worldwide for deodorants in 2015. In
APAC, the growth in the men’s deodorant market is driven by the rapidly
growing population, rising living standards, and the increased spending
on personal hygiene products. The top players in this market are
Beiersdorf, P&G, and Unilever.

However, the growing concern among users about the toxicity of the
synthetic chemicals used in deodorants and the environmental impact of
aerosol deodorants could have significant negative impact on market
growth over the next five years. Manufacturers of organic and natural
deodorants are seeing this as an opportunity to push their products.
These manufacturers are developing products that have certified organic
ingredients and are free of parabens, polyethylene glycols (PEGs), and
hormone-disrupting chemical fragrances and petrochemical ingredients.
Products that contain organic ingredients such as coconut and other
essential oils are likely to see high growth during the forecast period.

Global men’s hair care market

The global men’s hair care market is likely to exceed USD 5 billion by
2020. Hair care products are formulated to nourish the hair and prevent
it from damage resulting from pollution, dryness, and other factors.
This includes shampoos, conditioners, hair serums, hair styling gels,
hair colorants, hair spray, glazes, scalp nourishing products, hair
masks, and hair accessories.

The global men’s hair care market is dominated by hair shampoos, and
this segment will continue to grow over the next five years,
particularly given the growing demand for premium shampoos in most
markets. This segment is followed by hair gels and hair accessories.

According to Arushi Thakur, an industry expert at Technavio for cosmetics
and toiletry
research, “The biggest growth opportunities for the
men’s hair care market will come from developing countries such as India
and China. However, vendors have to tackle the issue of counterfeit hair
care products.” Some of the popular vendors in the global men’s hair
shampoo market are Procter & Gamble, L’Oréal, Scunci International,
Unilever, John Frieda Professional Hair Care, and Henkel.

Global men’s skin care market

The global men’s skin care market is expected to exceed USD 5 billion by
2020, growing at a CAGR of over 7%. This market is driven by growing
awareness about the importance of skin care to personal grooming. With
the rising disposable incomes worldwide, more consumers now have the
financial freedom to spend more on non-essential items such as premium
skin care products. This factor is likely to drive the market to a
significant extent during the forecast period. The rising demand for
organic and natural products is expected to further drive revenue
generation in the market, as these products are usually priced higher
than the regular ones.

“Skin brightening products dominated the skin care products market in
APAC and the Middle East, whereas anti-aging creams accounted for the
largest share of the market in the Americas and Europe in 2015, says

APAC has significant demand for male skin lightening and brightening
products. These products are popular in countries like China, India, and
Japan, where people associate fairness with youth and beauty. The demand
for skin lightening products in the US and in Western European countries
mostly comes from the large immigrant populations.

Global men’s bath and shower market

The global men’s bath and shower market is likely to grow at a CAGR of
close to 5% during the forecast period. The global bath and shower
market is further segmented based on product type into bar soaps, bath
additives, intimate hygiene products, liquid soaps, and talcum powder.
Consumer demand for products that contain natural plant ingredients is
also on the rise. Unilever and Colgate-Palmolive are the prominent
vendors in this market.

The top vendors highlighted by Technavio’s research analysts in this
report are:

  • Beiersdorf
  • L’Oréal
  • P&G
  • Shiseido
  • Unilever

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