Halal and Vegan Drive Ethical Label Market with Annual Growth of over 5 Percent by 2020

LONDON–(BUSINESS WIRE)–Global Market Research Company Euromonitor International launched today
the new Ethical Labels database, responding to the growing movement
towards sustainability, social responsibility and transparency on labels.

According to the new research, halal and vegan labels are set to grow by
a compound annual growth rate of over 5 percent annually between 2015
and 2020, translating into US$ 13.0 billion and 708 million additional
sales, respectively.

Currently worth US$45.3 billion and set to reach US$58.3 billion in
2020, halal products are driven by ethnic and religious diversity. Ewa
Hudson, Head of Health and Wellness at Euromonitor International stated:
“Demand for halal meat, an important feature of the Muslim community, is
growing rapidly. The Muslim community’s share in the global population
has been increasing steady and is projected to reach about 26 percent by

The top three fastest growing vegan markets between 2015 and 2020 are
China at 17.2 percent, United Arab Emirates at 10.6 percent, and
Australia at 9.6 percent. Hudson commented: “Vegan product labelling is
one of the key categories to watch in the future, as an increasing
number of companies are expanding their consumer appeal by staying away
from animal ingredients whenever possible. The rising demand and trend
for vegetarian and vegan proteins indicates where the market is moving
right now.”

The global market for ethically labelled packaged foods, soft drinks and
hot drinks (excluding private label) accounted for US$ 793.8 billion in
2015 and is set to reach US$ 872.7 billion by 2020. According to
Euromonitor’s new research:

  • Behind USA and Japan, China has established itself as the
    third-ranking market for Ethical Labels
  • USA is the largest Kosher market, 18 times the size of Israel
  • UK emerges as run-away leader in animal welfare labels with US$ 30.1
    billion in 2015

For more information visit: http://blog.euromonitor.com/category/ethical-labels

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Victoria Dele
Communications Executive – Euromonitor International
Ext 1403