Hammer & Nails Announces Aggressive Growth Plans for Orange County, South Bay

Men’s Grooming Franchise to Bring 10 Locations to the Area

& Nails Grooming Shop for Guys
, a men’s grooming shop that
provides hand and foot care, haircuts and shaves in man cave nirvana,
has announced plans to bring 10 locations to the greater area over the
next five years. The unique concept, with an overarching goal to have
250 locations open and operating by 2022, plans to ramp up growth
through a selective strategy, focusing on a solid foundation of smart
franchise partnerships and tactical site selection for the fast-growing
health and wellness brand.

Building on its momentum of licenses awarded for more than 200 shops
during its first year of franchising, the new Hammer & Nails locations
will open under the leadership of Area Representative Mike Gioseffi.
With prior knowledge of both the franchise and grooming industry,
Gioseffi is adding to his portfolio, which already includes European
Waxing Center locations in Southern California. Gioseffi is planning to
open the first two locations in the next year.

“At Hammer & Nails, the entire experience is not only the pinnacle of
relaxation and pampering, but our hand and foot care yields health
benefits, too. We’re excited to introduce our concept to local
communities throughout Orange County and the South Bay of Los Angeles,”
said Mike Gioseffi. “Demand for our services is on the rise; more men
are seeking out services we offer like manicures, pedicures and
barbering. Through meaningful partnerships with passionate, driven
individuals and entrepreneurs, we’ll flourish in the greater Orange
County and South Bay areas, especially with the success of our flagship
location on Melrose Avenue.”

Targeted development markets throughout Orange County and the South Bay,
in which Gioseffi is actively seeking franchise partners, include Brea,
Irvine, Newport Beach, Laguna Niguel, Costa Mesa, Huntington Beach, Seal
Beach, Long Beach, Torrance, Redondo Beach and Manhattan Beach.

“The Hammer & Nails brand has truly discovered an untapped sector of the
massive health and wellness industry – no one is delivering
male-centered grooming services the way we are,” said Michael Elliot,
founder and CEO of Hammer & Nails. “We’re still at the ground floor of
our development in Orange County and the South Bay area, making it an
exciting expansion region for us. We’re eager to bring our concept to a
diverse group of new customers in the area.”

The first and only corporate-owned location opened in November of 2013
on Melrose Avenue in Los Angeles and since then gross revenues have
swelled. The system will be opening its first franchise locations this
year, with five slated to open by the end of this summer. Guests are
sure to feel welcome in new Hammer & Nails locations as they relax in
ultimate man cave nirvana the moment they enter the shop. Locations have
a low-lit and luxurious atmosphere with dark wood and steel detailing,
oversized Bison leather chairs, personal TVs and noise cancelling
headphones, and complementary beverages.

As the only niche male grooming franchise available, Hammer & Nails has
a first-to-market advantage in the ever-growing $21B male grooming
industry. For more information about the Hammer & Nails franchise
opportunity, visit www.hammerandnails-franchising.com.

About Hammer & Nails

Hammer & Nails was founded in 2013 by Michael Elliot with the vision to
provide hand and foot care, manicures and pedicures, haircuts and shaves
to every type of male in man cave nirvana. After offering a franchise
opportunity in 2015, the brand has awarded licenses for more than 200
shops and is working to have 250 locations open and operating by 2022.
To learn more about the brand, service offerings and locations, visit http://www.hammerandnailsgrooming.com/


Fishman Public Relations
Mary Pattara, 847-945-1300