HARMAN and Little Kids Rock Launch “Jam Zone” Online Music Hub with Lessons and Resources for Music Makers of All Ages

Approximately 200 video lessons and tutorials will have you making
music like today’s top artists

HARMAN to donate $5 to global music education for every photo shared
of fans using Jam Zone

NEW YORK–(BUSINESS WIRE)–For the first time, Little
Kids Rock
, the nation’s leading nonprofit provider of popular music
instruction, is offering video lessons, song charts, practice guides and
other resources online for free to inspire fans of all ages to make
music. Together with its partner, HARMAN
International Industries, Incorporated
, Little
Kids Rock
is launching Jam Zone powered by HARMAN, an online
destination devoted to making learning how to play music fun and easy.


Research shows that making music positively impacts learning development
and brain function and more so than simply listening to music.1
However, 1.3M elementary students in U.S. public schools do not receive
music lessons, and only 17 percent of U.S. public schools require music
courses as part of their curriculum.2

Jam Zone makes it easy and less intimidating to learn to play an
instrument so music fans of all ages can reap the benefits of rocking
out. The mobile-friendly design makes finding song charts, lessons for
specific instruments or tips on how to write and produce a song simple
and accessible so children, parents, students, teachers and fans
everywhere can make music anywhere. More than 200 video lessons and
jam-alongs with guided step-by-step instructions are available. Users
can make music using technology and a wide array of instruments
including guitar, bass, drums, keyboard, ukulele, vocals and more.

“The world of music does not stand still and nor can the world of music
education,” says David Wish, founder and CEO of Little Kids Rock. “Over
the past 50 years, technology has radically changed every element of
music making. The way music is being learned, created, distributed,
consumed and shared is changing at lightning speed. We are thrilled to
receive support from HARMAN, a preeminent global leader in the fields of
music recording, production and premium listening experiences, to ensure
our programs are relevant and provide the latest tools and expertise for
music education.”

Since partnering one year ago, HARMAN’s support through its global cause
initiative, HARMAN Inspired, has helped Little Kids Rock’s music
education programs impact more than 1,300 schools. HARMAN has bolstered
the Little Kids Rock program with advanced technologies and access to
music experts for more immersive and current experiences. The
collaboration to create Jam Zone marks a critical expansion of their
relationship to inspire and support music fans of all ages, inside and
outside the classroom, and around the globe. In addition, during the
month of October 2016, HARMAN will donate $5, up to $50,000, towards
global music education programs for every photo tweeted featuring fans
using Jam Zone.3

“HARMAN has supported legendary artists like Frank Sinatra, Stevie
Wonder, Eric Clapton and many others for more than 65 years – music is
in our DNA and we want to foster that same passion among fans through
Jam Zone,” said Paula Davis, vice president, Corporate Affairs and
Communications, HARMAN. “The goal of Jam Zone is to learn your favorite
songs and get hooked on music making for life. Jam Zone helps fans get
over the intimidation of learning an instrument by making it easy,
accessible and free. No matter your skill level or age, it’s never too
late to learn to play an instrument and gain the benefits of music for
the mind, body and soul.”

Through partnerships with more than 120 school districts across the
country, Little Kids Rock provides innovative curriculum and donates the
accompanying instruments and resources necessary to teach popular music.
Using these methods, students have been able to learn their favorite
music quickly and gain an immeasurable sense of accomplishment.

HARMAN is proud to support Little Kids Rock and music education through
HARMAN Inspired, the company’s global cause initiative empowering the
next generation to realize their possibilities through music,
technology, and service.

About HARMAN

HARMAN (harman.com) designs and engineers connected products and
solutions for automakers, consumers, and enterprises worldwide,
including connected car systems, audio and visual products, enterprise
automation solutions; and connected services. With leading brands
including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark
Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and
the entertainment venues where they perform around the world. More than
25 million automobiles on the road today are equipped with HARMAN audio
and connected car systems. The Company’s software services power
billions of mobile devices and systems that are connected, integrated
and secure across all platforms, from work and home to car and mobile.
HARMAN has a workforce of approximately 29,000 people across the
Americas, Europe, and Asia and reported sales of $6.9 billion during the
12 months ended June 30, 2016. The Company’s shares are traded on the
New York Stock Exchange under the symbol NYSE:HAR.

About Little Kids Rock

Little Kids Rock is a national nonprofit dedicated to transforming lives
by restoring, expanding, and innovating music education in our schools.
The organization partners with public school districts to train teachers
to run its innovative Modern Band curriculum, and donates all the
accompanying instruments and resources necessary to teach popular music
in a way that empowers students to experience instant achievement. What
began as a single after-school guitar class has since exploded into a
national movement that brings free, weekly music lessons to over 250,000
public school children through the efforts of more than 1,700 teachers
in 124 school districts nationwide. To date, Little Kids Rock has served
more than 500,000 students. Learn more info at www.littlekidsrock.org.

1 Northwestern Auditory Neuroscience Laboratory, 2014. 
2
Americans for the Arts, VH1 Save the Music Foundation, University of
Florida 
3 During October 2016, for every post to
twitter (photo) of a person using the Jam Zone site that includes the
#jamzone hashtag and tags @HARMAN,
HARMAN will donate $5 to support music education programs around the
world up to $50,000.

Contacts

Little Kids Rock
Kat Kelly, 813-732-1763
kat@littlekidsrock.org
or
Text100
for HARMAN
Kelli Wheeler, 415-593-8435
kelli.wheeler@text100.com