Hasbro and Indiegogo Launch Second Crowdfunding Challenge to Uncover the Next Great Game

Next Great Game Challenge Invites Game Designers To Compete For US
$25,000 Prize and Opportunity To Make Their Game a Reality

PAWTUCKET, R.I.–(BUSINESS WIRE)–Global play company Hasbro, Inc. (NASDAQ: HAS) and crowdfunding website
Indiegogo today announced the Hasbro Gaming Lab Spring 2016 Next Great
Game Challenge, now open to game designers in the U.S., U.K., Canada
(excluding Quebec), France and Germany. Following its successful debut
in the U.S. in 2015, the crowdfunding gaming challenge provides a
platform for independent game designers to get visibility for their
ideas and allows Hasbro to celebrate the growing gaming community and
discover and develop new games.


Beginning today through May 15, game designers can submit their ideas
for a new face-to-face game at www.nextgreatgamechallenge.com.
A team of Hasbro game experts and designers will evaluate each
submission based on its level of innovative new mechanics, visual style
and creative narrative and select 15 semi-finalists to submit prototypes
of their game for review. After playing each of the top 15 games, Hasbro
will select five finalists to launch campaigns for their concept on
Indiegogo, which will run October 13 through November 13. Each finalist
will receive US $2,000 as well as mentorship from Hasbro and Indiegogo
as they raise awareness, funding, and support for their game. The grand
prize winner will be announced in late 2016 and receive US $25,000, a
trip to Hasbro headquarters in Rhode Island, and the opportunity to work
with Hasbro to make his or her game a reality.

Hasbro’s first crowdfunding gaming challenge with Indiegogo ran from
August through December 2015. After reviewing more than 500 submissions,
Hasbro selected The
Mr Toast Game
created by Dan Goodsell of Los Angeles, CA as the
grand prize winner. The Mr Toast Game will launch in the U.S. later this
year.

“The Next Great Game Challenge with Indiegogo is an incredible
opportunity for us to further connect with the gaming community and
uncover new games with amazing stories, like we did last year with
winner Dan Goodsell and The Mr Toast Game,” said Brian Chapman, head of
design and development at Hasbro. “We are looking for games with a
unique narrative and visual style which can provide a fun opportunity
for storytelling through gaming and we are excited to see the ideas from
game designers around the world.”

“It was incredibly impressive to see how quickly Hasbro was able to
discover a new game idea to bring to market through our first gaming
challenge in 2015,” said Jerry Needel, senior vice president of
corporate partnerships at Indiegogo. “We are very excited to continue
our Enterprise Crowdfunding relationship with Hasbro and look forward to
seeing what we can collectively create in this next installment.”

The Spring 2016 Next Great Game Challenge with Indiegogo is led by the
Hasbro Gaming Lab, a team at Hasbro dedicated to connecting with the
growing gaming community to discover and develop great new games. For
more details and to see the Terms and Conditions, visit www.nextgreatgamechallenge.com.

About Hasbro:

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
product licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, ALLSPARK PICTURES, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

HASGP

ABOUT INDIEGOGO

Indiegogo is the place for entrepreneurial projects to move quickly from
concept to market, amplified by a community of backers who believe the
world benefits when every idea gets an equal shot at success. Indiegogo
empowers people around the world to fund what matters to them. As the
world’s first crowdfunding platform, campaigns have launched from almost
every country around the world with millions of dollars being
distributed every week due to contributions made by the Indiegogo
community. At its core, Indiegogo is the equal opportunity platform
dedicated to democratizing the way people raise funds for any project
–creative, entrepreneurial or cause-related. The company was launched in
2008 and is headquartered in San Francisco, with offices in Los Angeles
and New York. For more information, visit Indiegogo.com
and follow us at Twitter.com/indiegogo
and Facebook.com/indiegogo.

Contacts

Hasbro
Hasbro Global Communications
Nicole Agnello,
401-727-5947
Nicole.Agnello@hasbro.com
or
Indiegogo
Goldin
Solutions
John Eddy, 212-319-3451 x648
John@goldin.com